The question: “Are there cases or examples of newspaper advertising being part of the brand development, therefore can be treated as an asset rather than an expense”?
Entries from May 2008
Can advertising being treated as an asset under brand development?
May 13th, 2008 · No Comments
Tags: Brand Managment
Helping your brand become colorful
May 9th, 2008 · No Comments
Since color is such an important tool of branding, I think the blog posting listed below will be a valuable asset for you, particularly if you’re doing your own graphics.
Tags: Graphic Standards
This brand name and tagline get five stars
May 8th, 2008 · No Comments
Usually I rant about this name or that tagline. But today I want to praise a particular brand - Abilify, a prescription medicine aimed at those with bipolar disorders.
Tags: Naming a product
Advanced Brand Strategy Masterclass
May 7th, 2008 · No Comments
Want a top-notch branding resource? Here’s a site, Innovation Playground, that’s jam-packed with solid strategic content. The site owner is Idris Mootee, “a business and innovation strategist”.
Tags: Branding Strategies
Brand platform: a definition
May 6th, 2008 · No Comments
Those who’ve followed this blog – and a hearty thanks for that – know I’ve been periodically posting about the elements of the brand platform.
Tags: Branding Platform
Two great sources concerning brand managment
May 5th, 2008 · No Comments
Here are two blogs I recommend highly for meaty content on branding. Whether you’re a pro or tyro, you’ll find good info at Branding Strategy Insider and at HBS Working Knowledge
Tags: Brand Managment · Main
Logo design guidelines abet a strong brand
May 2nd, 2008 · 1 Comment
Unless you’re a graphics designer, you may never design a brand’s logo. But it doesn’t hurt to know the “rules” of good logo design. You can use them in evaluating proposed designs, and you might use them when interviewing logo designers for an assignment.
Tags: Logo Design