Another strategy for brand differentiation is assuming a leadership role in your market. Jack Trout and Steve Rivkin, in their book, Differentiate or Die, claim it’s THE most powerful differentiator.

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There’s been an avalanche of brands claiming they’re “green”. BrandWeek is now publishing an e-mail called the Green Report. And there’ll be a conclave in Washington about Green Marketing in August

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While poking around the BrandWeek web site, I found a series of “Lessons in Branding” from the Fashion Notebook blog. A sample, their latest, is reproduced below. There’s a lot of meat here. I’m adding the site to my blogroll

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The question: “Are there cases or examples of newspaper advertising being part of the brand development, therefore can be treated as an asset rather than an expense”?

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Since color is such an important tool of branding, I think the blog posting listed below will be a valuable asset for you, particularly if you’re doing your own graphics.

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Usually I rant about this name or that tagline. But today I want to praise a particular brand – Abilify, a prescription medicine aimed at those with bipolar disorders.

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Want a top-notch branding resource? Here’s a site, Innovation Playground, that’s jam-packed with solid strategic content. The site owner is Idris Mootee, “a business and innovation strategist”.

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Those who’ve followed this blog – and a hearty thanks for that – know I’ve been periodically posting about the elements of the brand platform.

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Here are two blogs I recommend highly for meaty content on branding. Whether you’re a pro or tyro, you’ll find good info at Branding Strategy Insider and at HBS Working Knowledge

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Unless you’re a graphics designer, you may never design a brand’s logo. But it doesn’t hurt to know the “rules” of good logo design. You can use them in evaluating proposed designs, and you might use them when interviewing logo designers for an assignment.

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