Logos have always been pretty static. Even in the age television, when a logo was animated it retained its identity. But in recent years, there has been a trend toward not only animating by presenting the logo in different forms and formats
Entries from December 2008
Foundational Illustrations as a Branding Element?
December 22nd, 2008 · No Comments
Tags: Logo Design
Green Is Not a Differentiator Any More
December 18th, 2008 · No Comments
Several months ago I began a series of posts about differentiating your brand. Over the next couple of months I identified several ways you could explore differentiating your business or product. Well, here’s one I missed. And a good thing, too.
Tags: Branding · Positioning
Branding for Bucks Naming Resources
December 12th, 2008 · No Comments
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Last blog I mentioned the three most useful reference books I use when generating name candidates.
But I neglected to publish the Amazon links to these volumes.
Here they are:
Word Menu by Stephen Glazier.
Roget’s 21st Century Thesaurus edited by Barbara [...]
Tags: Branding
Branding for Bucks: Beginning the naming process
December 4th, 2008 · No Comments
Here I identify several resources available to help you create long lists of name candidates.
Tags: Branding for Bucks · Packaging