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Entries from December 2008

Foundational Illustrations as a Branding Element?

December 22nd, 2008 · No Comments

Logos have always been pretty static. Even in the age television, when a logo was animated it retained its identity. But in recent years, there has been a trend toward not only animating by presenting the logo in different forms and formats

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Tags: Logo Design

Green Is Not a Differentiator Any More

December 18th, 2008 · No Comments

Several months ago I began a series of posts about differentiating your brand. Over the next couple of months I identified several ways you could explore differentiating your business or product. Well, here’s one I missed. And a good thing, too.

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Tags: Branding · Positioning

Branding for Bucks Naming Resources

December 12th, 2008 · No Comments

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Last blog I mentioned the three most useful reference books I use when generating name candidates.
But I neglected to publish the Amazon links to these volumes.
Here they are:
Word Menu by Stephen Glazier.
Roget’s 21st Century Thesaurus edited by Barbara [...]

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Tags: Branding

Branding for Bucks: Beginning the naming process

December 4th, 2008 · No Comments

Here I identify several resources available to help you create long lists of name candidates.

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Tags: Branding for Bucks · Packaging