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• Warning: exaggerating is not good branding
  The product or service may be tops in its category and perform up to expectations, but an unbelievable statement of superiority will cause prospects to shy away, and perhaps even scoff. Related posts: Is “green” a brand differentiator? Like so many previous movements, “green” is a bandwagon that... Three criteria for a good logo Eric Karjaluoto of smashLAB I […]
• A brand palette can help ensure continuity
  A brand palette would take in all the ingredients of a design palette and then expand that to include name and name hierarchies, logo usage and variations, taglines, brand associations, messaging, rules for brand architecture, guidelines for copy tone and style, and other elements, both graphic and non-graphic. No related posts. […]
• Logo designs for logo designers aren’t up to snuff
  The logo designs of professional logo creators must be the absolute best in the world, right? After reviewing these 100 logos of logo designers from around the world, I'd have to say, NO. Related posts: Three criteria for a good logo Eric Karjaluoto of smashLAB Inc and his group designed a... Criteria for logo development and evaluation Certainly there’ […]
• A remarkable branding website
  The Cult Branding Company, a branding consultancy and provider of tons of information on the subject. Related posts: Cult branding: how to do it. BJ Bueno, author of The Power of Cult Branding, has... […]
• Branding Books from Left Field
  the three books I’m recommending today address three non-branding topics, but each presents concepts that, in my opinion, can be effectively adopted to enhance a brand. Related posts: Three more outstanding branding books I promised reviews on three other branding books I’ve... Branding books that might actually help you brand Here are the first three books […]