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	<title>Comments on: Brand platform: a definition</title>
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	<link>http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/</link>
	<description>Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding</description>
	<lastBuildDate>Thu, 09 Feb 2012 00:16:36 +0000</lastBuildDate>
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		<title>By: Dilip Abayasekara</title>
		<link>http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/comment-page-1/#comment-1729</link>
		<dc:creator>Dilip Abayasekara</dc:creator>
		<pubDate>Wed, 24 Nov 2010 20:06:57 +0000</pubDate>
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		<description>Martin,
Thank you for a clear definition of a &#039;Brand Platform.&#039;  Your definition is complete.  In simple, straight-forward language you have described the &#039;what,&#039; the &#039;why,&#039; and the &#039;how&#039; of a brand platform.  Bravo!</description>
		<content:encoded><![CDATA[<p>Martin,<br />
Thank you for a clear definition of a &#8216;Brand Platform.&#8217;  Your definition is complete.  In simple, straight-forward language you have described the &#8216;what,&#8217; the &#8216;why,&#8217; and the &#8216;how&#8217; of a brand platform.  Bravo!</p>
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	<item>
		<title>By: Margie Johnson</title>
		<link>http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/comment-page-1/#comment-1658</link>
		<dc:creator>Margie Johnson</dc:creator>
		<pubDate>Mon, 29 Mar 2010 22:29:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/#comment-1658</guid>
		<description>Thank you Mr. Jelsema for speaking with me personally on the value of utilizing the branding platform.  I will present this information to my administrative team.</description>
		<content:encoded><![CDATA[<p>Thank you Mr. Jelsema for speaking with me personally on the value of utilizing the branding platform.  I will present this information to my administrative team.</p>
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