Comments on: The brand platform begins with your mission statement http://www.signaturestrategies.com/branding_strategies/the-brand-platform-begins-with-your-mission-statement/ Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Thu, 09 Feb 2012 00:16:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg Giersch http://www.signaturestrategies.com/branding_strategies/the-brand-platform-begins-with-your-mission-statement/comment-page-1/#comment-1722 Greg Giersch Thu, 14 Oct 2010 22:24:43 +0000 http://signaturestrategies.com/main/the-brand-platform-begins-with-your-mission-statement/#comment-1722 Martin, Three years later and you're ranking pretty high on Google for "Brand Platform". I like your walking through the process of identifying a mission statement as part of the journey to a Brand Platform. Solid, easier to follow marketing strategy. I would question if a Mission should ever be up to a page. Ideally, a line level employee should understand and maybe even state a company's mission. A paragraph or two at most would make that an attainable goal. Greg Martin,
Three years later and you’re ranking pretty high on Google for “Brand Platform”.

I like your walking through the process of identifying a mission statement as part of the journey to a Brand Platform. Solid, easier to follow marketing strategy.

I would question if a Mission should ever be up to a page. Ideally, a line level employee should understand and maybe even state a company’s mission. A paragraph or two at most would make that an attainable goal.

Greg

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