We encouraged clients to do corporate identity campaigns. It was good for them and for the agency – we got to place these ads in Fortune, Forbes and Business Week, so we got agency recognition as well as pretty large commissions.
Entries Tagged as 'Advertising'
Corporate identity advertising: mostly biased platitudes?
March 15th, 2008 · No Comments
Tags: Advertising · Corporate Identity
E*Trade and Budweiser enhance their brands this Super Bowl
February 3rd, 2008 · No Comments
Another Super Bowl has come and gone. And like many a marketing and branding blogger, I have some observations about the commercials. First, there was too much “creativity” and not enough substance.
Tags: Advertising
Relevancy or Novelty: which is more effective?
January 22nd, 2008 · No Comments
IBM is again attempting to reach out to small businesses. Back in the mid-1960’s, they did it with creditible reference ads documenting small company experiences with unit record equipment.
Tags: Advertising · Branding
Consistency breeds familiarity and then trust in your brand
December 15th, 2007 · No Comments
The presentation of branding elements in ads, signage, and all other materials needs to be consistent to gain maximum impact and to prevent any dilution of the brand.
Tags: Graphic Standards · Advertising · Branding · Brand Managment
No one sells you branding.
December 10th, 2007 · No Comments
Branding is a strategic function. Advertising is tactical. Media reps and ad specialty salespeople may claim to help you “brand” your company or product, but they’re just selling ad impressions. Big difference!
Tags: Advertising · Branding · Slogan Creation · Brand Managment