Aside from not being a very good branding message, there’s something wrong with the latest Microsoft campaign: It doesn’t fit in any accepted category. That’s OK if you’re bold enough and genius enough to know the basics and build upon them with innovative approaches.
Entries Tagged as 'Advertising'
Branding Microsoft via Seinfeld’s “show about nothing”
September 12th, 2008 · 2 Comments
Tags: Advertising
Is advertising dead? Not the good stuff.
June 18th, 2008 · 2 Comments
The commercials I admire consistently, as a class, are info-commercials. They are benefit oriented; demonstrate that benefit as well as other features and advantages; drive the point through repetition, provide incentives, guarantees and easy ordering, and then ask for the order – more than once.
Tags: Advertising
Corporate identity advertising: mostly biased platitudes?
March 15th, 2008 · No Comments
We encouraged clients to do corporate identity campaigns. It was good for them and for the agency – we got to place these ads in Fortune, Forbes and Business Week, so we got agency recognition as well as pretty large commissions.
Tags: Advertising · Corporate Identity
E*Trade and Budweiser enhance their brands this Super Bowl
February 3rd, 2008 · No Comments
Another Super Bowl has come and gone. And like many a marketing and branding blogger, I have some observations about the commercials. First, there was too much “creativity” and not enough substance.
Tags: Advertising
Relevancy or Novelty: which is more effective?
January 22nd, 2008 · No Comments
IBM is again attempting to reach out to small businesses. Back in the mid-1960’s, they did it with creditible reference ads documenting small company experiences with unit record equipment.
Tags: Advertising · Branding
Consistency breeds familiarity and then trust in your brand
December 15th, 2007 · No Comments
The presentation of branding elements in ads, signage, and all other materials needs to be consistent to gain maximum impact and to prevent any dilution of the brand.
Tags: Advertising · Brand Managment · Branding · Graphic Standards
No one sells you branding.
December 10th, 2007 · No Comments
Branding is a strategic function. Advertising is tactical. Media reps and ad specialty salespeople may claim to help you “brand” your company or product, but they’re just selling ad impressions. Big difference!
Tags: Advertising · Brand Managment · Branding · Slogan Creation