http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.signaturestrategies.com/advertising/branding-microsoft-via-seinfeld%e2%80%99s-%e2%80%9cshow-about-nothing%e2%80%9d/ http://www.signaturestrategies.com/advertising/branding-microsoft-via-seinfeld%e2%80%99s-%e2%80%9cshow-about-nothing%e2%80%9d/#comments Sat, 13 Sep 2008 00:00:15 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=299

Corporate identity advertising: mostly biased platitudes? We encouraged clients to do corporate identity campaigns. It was...

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Dissecting the 22 Immutable Laws of Branding In 1998, Al Ries and his daughter Laura produced a...

Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...

Brand is substance As I was beginning my career in the late 1950’s,...

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Branding Microsoft via Seinfeld’s “show about nothing” Aside from not being a very good branding message, there’s...

Can advertising be treated as an asset under brand development? The question: “Are there cases or examples of newspaper advertising...

Branding or lead generation? Why not both? Many ad people think you can't have branding and lead...

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Corporate identity advertising: mostly biased platitudes? We encouraged clients to do corporate identity campaigns. It was...

]]> http://www.signaturestrategies.com/advertising/etrade-and-budweiser-enhance-their-brands-this-super-bowl/feed/ 0 http://www.signaturestrategies.com/branding/relevancy-or-novelty-which-is-more-effective/ http://www.signaturestrategies.com/branding/relevancy-or-novelty-which-is-more-effective/#comments Tue, 22 Jan 2008 22:40:52 +0000 Martin Jelsema advertisingAl RiesbrandingIBMLaura RiesThe Fall of Advertising 038 the Rise of PR http://signaturestrategies.com/branding/relevancy-or-novelty-which-is-more-effective/

Brand is substance As I was beginning my career in the late 1950’s,...

An effective brand produces tension and buzz It’s frustrating when clients opt for the familiar rather than...

Branding Microsoft via Seinfeld’s “show about nothing” Aside from not being a very good branding message, there’s...

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Brand Identity Documentation Delivers Consistency One essential element of the branding process is documenting your...

Helping to salvage the Sears brand According to Thom Forbes in a Wall Street Journal article...

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Consider investors and the media when developing your brand platform Finishing up on the stakeholder groups that might affect you...

Brand is substance As I was beginning my career in the late 1950’s,...

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