http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.signaturestrategies.com/brand_managment/warning-exaggerating-good-branding/ http://www.signaturestrategies.com/brand_managment/warning-exaggerating-good-branding/#comments Thu, 09 Jun 2011 22:06:17 +0000 Martin Jelsema brand managementbrand platformbrand promisebrand valuebranding http://www.signaturestrategies.com/?p=646

Is “green” a brand differentiator? Like so many previous movements, “green” is a bandwagon that...

Three criteria for a good logo Eric Karjaluoto of smashLAB Inc and his group designed a...

Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...

]]> http://www.signaturestrategies.com/brand_managment/warning-exaggerating-good-branding/feed/ 0 http://www.signaturestrategies.com/brand_managment/brand-palette-ensure-continuity/ http://www.signaturestrategies.com/brand_managment/brand-palette-ensure-continuity/#comments Tue, 17 May 2011 20:58:36 +0000 Martin Jelsema brand palettebrand platformbrandingChuck Greendesign paletteIdeabook http://www.signaturestrategies.com/?p=634 http://www.signaturestrategies.com/brand_managment/brand-palette-ensure-continuity/feed/ 1 http://www.signaturestrategies.com/brand_managment/branding-with-wit-for-b-to-b-marketers/ http://www.signaturestrategies.com/brand_managment/branding-with-wit-for-b-to-b-marketers/#comments Wed, 10 Sep 2008 19:00:29 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=292 http://www.signaturestrategies.com/brand_managment/branding-with-wit-for-b-to-b-marketers/feed/ 0 http://www.signaturestrategies.com/brand_managment/compromising-the-brand-%e2%80%93-two-examples/ http://www.signaturestrategies.com/brand_managment/compromising-the-brand-%e2%80%93-two-examples/#comments Fri, 22 Aug 2008 00:14:20 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=274 http://www.signaturestrategies.com/brand_managment/compromising-the-brand-%e2%80%93-two-examples/feed/ 0 http://www.signaturestrategies.com/brand_managment/can-advertising-being-treated-as-an-asset-under-brand-development/ http://www.signaturestrategies.com/brand_managment/can-advertising-being-treated-as-an-asset-under-brand-development/#comments Tue, 13 May 2008 20:11:47 +0000 Martin Jelsema brand assetbrandingLinkedIn http://www.signaturestrategies.com/brand_managment/can-advertising-being-treated-as-an-asset-under-brand-development/

Corporate identity advertising: mostly biased platitudes? We encouraged clients to do corporate identity campaigns. It was...

Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...

Brand associations classified Brand associations can be viewed at two levels. First are...

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The troubled Sears brand: Jack Trout, co-author of Positioning, thinks those Sears sub-brands (Kenmore,...

Hire a Copywriter as Brand Strategist Significant branding value can be provided from an outstanding copywriter....

Down-to-Earth Commentary about Branding from the Ivory Tower I’ve just discovered a new web site with some fine...

]]> http://www.signaturestrategies.com/main/two-great-sources-concerning-brand-managment/feed/ 0 http://www.signaturestrategies.com/brand_managment/use-the-abstraction-ladder-to-test-your-brand/ http://www.signaturestrategies.com/brand_managment/use-the-abstraction-ladder-to-test-your-brand/#comments Tue, 22 Apr 2008 17:46:43 +0000 Martin Jelsema abstraction ladderbranding http://www.signaturestrategies.com/brand_managment/use-the-abstraction-ladder-to-test-your-brand/

Brand Simple: Brand from the Heart I blogged about the abstraction ladder and concluded that the...

]]> http://www.signaturestrategies.com/brand_managment/use-the-abstraction-ladder-to-test-your-brand/feed/ 0 http://www.signaturestrategies.com/brand_managment/factor-your-sales-force-into-the-branding-mix/ http://www.signaturestrategies.com/brand_managment/factor-your-sales-force-into-the-branding-mix/#comments Thu, 17 Apr 2008 00:39:43 +0000 Martin Jelsema BtoB brandingBtoB marketingIBMNorth American Manufacturingsalesforce http://www.signaturestrategies.com/brand_managment/factor-your-sales-force-into-the-branding-mix/ http://www.signaturestrategies.com/brand_managment/factor-your-sales-force-into-the-branding-mix/feed/ 0 http://www.signaturestrategies.com/branding_strategies/hire-a-copywriter-as-brand-strategist/ http://www.signaturestrategies.com/branding_strategies/hire-a-copywriter-as-brand-strategist/#comments Sat, 12 Apr 2008 05:05:08 +0000 Martin Jelsema brand managementbranding resourcesbranding strategiesbrandscopywritercopywritingDon KennedyJay AbrahamJay LevinsonJohn ReeseMichael FortinTed NicholsYanik Silver http://www.signaturestrategies.com/branding_strategies/hire-a-copywriter-as-brand-strategist/

Two great sources concerning brand managment Here are two blogs I recommend highly for meaty content...

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