» Branding for Bucks http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Branding for Bucks: Beginning the naming process http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/ http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/#comments Fri, 05 Dec 2008 01:39:26 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=331 http://www.signaturestrategies.com/packaging/branding-for-bucks-beginning-the-naming-process/feed/ 0 Branding for Bucks: preparing to name http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/#comments Sat, 25 Oct 2008 16:48:36 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=328
  • Branding for Bucks: what every entrepreneur should know First, everyone knows by now the importance of a brand...
  • Branding for Bucks: What’s your story? So what is a brand story? For a new business,...
  • Branding for Bucks: mapping the customer journey There’s one last major element to the branding platform. Remember,...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-preparing-to-name/feed/ 0     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/#comments Fri, 24 Oct 2008 04:55:34 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=326
  • Branding for Bucks: the brand promise We’ve gone through the process of creating a brand platform...
  • Branding for Bucks: Begin with a Brand Platform I’m assuming you’re just beginning to create a business or...
  • Branding for Bucks: identifying what’s important I believe that branding is part of the fundamental strategic...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-what%e2%80%99s-your-story/feed/ 0     Branding for Bucks: the brand promise http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/#comments Wed, 22 Oct 2008 23:04:35 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=324
  • Defining Brand Promise The brand promise turns out to be the delivery of...
  • Branding for Bucks: assembling the planks into a brand platform In previous post I’ve identified the “planks” in a branding...
  • Branding for Bucks: What’s your story? So what is a brand story? For a new business,...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-brand-promise/feed/ 0     Branding for Bucks: assembling the planks into a brand platform http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/#comments Wed, 15 Oct 2008 23:07:26 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=323
  • Branding for Bucks: identifying what’s important I believe that branding is part of the fundamental strategic...
  • Branding for Bucks: Begin with a Brand Platform I’m assuming you’re just beginning to create a business or...
  • Branding for Bucks: the brand promise We’ve gone through the process of creating a brand platform...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-assembling-the-planks-into-a-brand-platform/feed/ 0     Branding for Bucks: mapping the customer journey http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/#comments Wed, 15 Oct 2008 04:37:59 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=320
  • Branding for Bucks: assembling the planks into a brand platform In previous post I’ve identified the “planks” in a branding...
  • Branding for Bucks: defining your vision, mission and values Three statements convey the essence of brand. The brand platform...
  • Branding for Bucks: Begin with a Brand Platform I’m assuming you’re just beginning to create a business or...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-mapping-the-customer-journey/feed/ 0     Branding for Bucks: the human side of branding http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-human-side-of-branding/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-human-side-of-branding/#comments Tue, 14 Oct 2008 04:44:41 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=318
  • Branding for Bucks: identifying what’s important I believe that branding is part of the fundamental strategic...
  • Branding for Bucks: assembling the planks into a brand platform In previous post I’ve identified the “planks” in a branding...
  • Branding for Bucks: Begin with a Brand Platform I’m assuming you’re just beginning to create a business or...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-the-human-side-of-branding/feed/ 0     Branding for Bucks: defining your vision, mission and values http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-defining-your-vision-mission-and-values/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-defining-your-vision-mission-and-values/#comments Mon, 13 Oct 2008 04:53:06 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=316
  • Branding for Bucks: identifying what’s important I believe that branding is part of the fundamental strategic...
  • Branding for Bucks: assembling the planks into a brand platform In previous post I’ve identified the “planks” in a branding...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-defining-your-vision-mission-and-values/feed/ 0     Branding for Bucks: positioning is vital http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-positioning-is-vital/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-positioning-is-vital/#comments Fri, 10 Oct 2008 20:27:15 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=309
  • Brand positioning: find differentiating attributes He was a refreshing change from most clients in that...
  • Competitive assessments lead to strong positioning strategies. You’re attempting to find a “position” in your prospects’ minds...
  • Branding for Bucks: assembling the planks into a brand platform In previous post I’ve identified the “planks” in a branding...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-positioning-is-vital/feed/ 0     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-identifying-what%e2%80%99s-important/ http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-identifying-what%e2%80%99s-important/#comments Thu, 09 Oct 2008 21:23:49 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=306
  • Branding for Bucks: the human side of branding There’s one more plank in the branding platform I haven’t...
  • Branding for Bucks: assembling the planks into a brand platform In previous post I’ve identified the “planks” in a branding...
  • Branding for Bucks: Begin with a Brand Platform I’m assuming you’re just beginning to create a business or...
    • ]]>     http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-identifying-what%e2%80%99s-important/feed/ 0