» Branding Platform

Brand platform: a definition

Martin Jelsema — Wed, 07 May 2008 03:47:09 +0000

Those who’ve followed this blog – and a hearty thanks for that – know I’ve been periodically posting about the elements of the brand platform.

Brand platform: a definition is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

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Differetiating your brand – Own a desirable attribute

Martin Jelsema — Thu, 01 May 2008 04:33:31 +0000

You can differentiate your brand by owning an attribute. Here you concentrate on a particular characteristic of your offering, whether that be a product or a service. That’s just what Volvo has done, and the attribute they own is safety.

Differetiating your brand – Own a desirable attribute is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

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Differentiate your brand by being first.

Martin Jelsema — Tue, 29 Apr 2008 04:39:00 +0000

One of the most important "ingredients" in your brand platform is a definition of how you will differentiate your brand from competitive brands. And one of the most powerful differentiators is being first in your product category or industry.

Differentiate your brand by being first. is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

Related posts brought to you by Yet Another Related Posts Plugin.

Differentiate your brand by specializing

Martin Jelsema — Wed, 09 Apr 2008 00:31:40 +0000

When thinking about the differentiator plank in your brand platform, consider specialization rather than breadth of product line.

Differentiate your brand by specializing is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

Related posts brought to you by Yet Another Related Posts Plugin.

Brand differentiation: quality

Martin Jelsema — Fri, 04 Apr 2008 04:54:50 +0000

Jack Trout and Steve Rivkin in Differentiate or Die declare that quality is not a strong brand differentiator.

Brand differentiation: quality is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

Related posts brought to you by Yet Another Related Posts Plugin.

Branding begins as a strategic process

Martin Jelsema — Thu, 27 Mar 2008 04:59:18 +0000

Branding is first a strategic process. The outcome of this process is a brand. Whether you are branding a company (and that should probably be the first thing you brand) or a product, service or event, it begins with an assessment of the environment.

Branding begins as a strategic process is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

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Brand differentiation: price doesn’t cut it

Martin Jelsema — Wed, 26 Mar 2008 05:41:00 +0000

There are several approaches to differentiating your business, product or service. As mentioned previously, looking inside at your strengths, your corporate culture and your vision, mission and values is a good place to start. Then overlay that core with a look at competitive activity and consumer perceptions to see what positions are already taken by competitors [...]

Brand differentiation: price doesn’t cut it is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

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Differentiate or Die: recommended reading

Martin Jelsema — Fri, 21 Mar 2008 05:01:24 +0000

As I spend some time discoursing on brand differentiation, I thought readers might like an authoritative source on the subject.

Differentiate or Die: recommended reading is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

Related posts brought to you by Yet Another Related Posts Plugin.

Brand differentiation: a key plank in the branding platform

Martin Jelsema — Wed, 19 Mar 2008 00:29:33 +0000

In building a brand platform from which your branding strategies, decisions, elements and activities will arise; the most significant plank is probably the way you plan to differentiate your brand.

Brand differentiation: a key plank in the branding platform is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

Related posts brought to you by Yet Another Related Posts Plugin.

Brand platforms should contain industry and product category vitals

Martin Jelsema — Fri, 14 Mar 2008 03:43:30 +0000

This plank in a brand platform has to do with your industry and your product category(s). It will speak to the environment in which you’re competing.

Brand platforms should contain industry and product category vitals is a post from:

Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
Branding begins as a strategic process Branding is first a strategic process. The outcome of this...
Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...

Related posts brought to you by Yet Another Related Posts Plugin.