» Branding Platform http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Brand platform: a definition http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/ http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/#comments Wed, 07 May 2008 03:47:09 +0000 Martin Jelsema brand platformbrand strategiesbrandingbranding strategies http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/
  • Consider investors and the media when developing your brand platform Finishing up on the stakeholder groups that might affect you...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Brand Platform: competitive factors A major component of a brand platform is an identification...
    • ]]>     http://www.signaturestrategies.com/branding-platform/brand-platform-a-definition/feed/ 2     Differetiating your brand – Own a desirable attribute http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/ http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/#comments Thu, 01 May 2008 04:33:31 +0000 Martin Jelsema brand differentiationbrand managementbrand platformbrand strategiesbrandingcorporate identityDifferentiate or DiepositioningTrout http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/
  • Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...
    • ]]>     http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/feed/ 0     Differentiate your brand by being first. http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/ http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/#comments Tue, 29 Apr 2008 04:39:00 +0000 Martin Jelsema brand differentiationbrand managementbrand platformbrand strategiesbrandingcorporate identityDifferentiate or DieTrout http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/
  • Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Brand positioning: find differentiating attributes He was a refreshing change from most clients in that...
    • ]]>     http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/feed/ 0     Differentiate your brand by specializing http://www.signaturestrategies.com/branding-platform/differentiate-your-brand-by-specializing/ http://www.signaturestrategies.com/branding-platform/differentiate-your-brand-by-specializing/#comments Wed, 09 Apr 2008 00:31:40 +0000 Martin Jelsema brand differentiationbrandingbranding platformpositioning http://www.signaturestrategies.com/branding-platform/differentiate-your-brand-by-specializing/
  • Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
  • Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
  • Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
    • ]]>     http://www.signaturestrategies.com/branding-platform/differentiate-your-brand-by-specializing/feed/ 0     Brand differentiation: quality http://www.signaturestrategies.com/branding-platform/brand-differentiation-quality/ http://www.signaturestrategies.com/branding-platform/brand-differentiation-quality/#comments Fri, 04 Apr 2008 04:54:50 +0000 Martin Jelsema brand differentiationbrandingbranding platformJack TroutpositioningqualitySteve Rivkin http://www.signaturestrategies.com/branding-platform/brand-differentiation-quality/
  • Brand differentiation: price doesn’t cut it There are several approaches to differentiating your business, product or...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...
    • ]]>     http://www.signaturestrategies.com/branding-platform/brand-differentiation-quality/feed/ 0     Branding begins as a strategic process http://www.signaturestrategies.com/branding/branding-begins-as-a-strategic-process/ http://www.signaturestrategies.com/branding/branding-begins-as-a-strategic-process/#comments Thu, 27 Mar 2008 04:59:18 +0000 Martin Jelsema brand platformbranding strategiesbrands http://www.signaturestrategies.com/branding/branding-begins-as-a-strategic-process/
  • Brand platform: a definition Those who’ve followed this blog – and a hearty thanks...
    • ]]>     http://www.signaturestrategies.com/branding/branding-begins-as-a-strategic-process/feed/ 0     Brand differentiation: price doesn’t cut it http://www.signaturestrategies.com/branding-platform/brand-differentiation-price-doesnt-cut-it/ http://www.signaturestrategies.com/branding-platform/brand-differentiation-price-doesnt-cut-it/#comments Wed, 26 Mar 2008 05:41:00 +0000 Martin Jelsema brand differentiationbrandingbranding platformpositioning http://www.signaturestrategies.com/branding-platform/brand-differentiation-price-doesnt-cut-it/
  • Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
  • Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
    • ]]>     http://www.signaturestrategies.com/branding-platform/brand-differentiation-price-doesnt-cut-it/feed/ 0     Differentiate or Die: recommended reading http://www.signaturestrategies.com/branding-platform/differentiate-or-die-recommended-reading/ http://www.signaturestrategies.com/branding-platform/differentiate-or-die-recommended-reading/#comments Fri, 21 Mar 2008 05:01:24 +0000 Martin Jelsema Al Riesbrand differentiationbrandingbranding platformJack TroutpositioningSteve Rivkin http://www.signaturestrategies.com/branding-platform/differentiate-or-die-recommended-reading/
  • Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
  • Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...
  • Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...
    • ]]>     http://www.signaturestrategies.com/branding-platform/differentiate-or-die-recommended-reading/feed/ 0     Brand differentiation: a key plank in the branding platform http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/ http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/#comments Wed, 19 Mar 2008 00:29:33 +0000 Martin Jelsema brand managementbrand platformbrand strategiesbrandingbranding differentiatorscorporate culturecorporate identitymission statementpositioningpositioning statementvalues statementvision statement http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/
  • Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...
  • Brand Platform: competitive factors A major component of a brand platform is an identification...
  • Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
    • ]]>     http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/feed/ 0     Brand platforms should contain industry and product category vitals http://www.signaturestrategies.com/branding-platform/brand-platforms-should-contain-industry-and-product-category-vitals/ http://www.signaturestrategies.com/branding-platform/brand-platforms-should-contain-industry-and-product-category-vitals/#comments Fri, 14 Mar 2008 03:43:30 +0000 Martin Jelsema brand managementbrand platformbrand strategiesbrandingindustry trendsproduct categories http://www.signaturestrategies.com/branding-platform/brand-platforms-should-contain-industry-and-product-category-vitals/
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Brand Categories: for measuring performance, not attracting customers. As marketers, we have been taught to classify competitors into...
  • Brand Platform: competitive factors A major component of a brand platform is an identification...
    • ]]>     http://www.signaturestrategies.com/branding-platform/brand-platforms-should-contain-industry-and-product-category-vitals/feed/ 0