the three books I’m recommending today address three non-branding topics, but each presents concepts that, in my opinion, can be effectively adopted to enhance a brand.

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I promised reviews on three other branding books I’ve found helpful. Since I focus on helping smaller organizations develop strong brands, the books I’ve chosen have that orientation.

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Here are the first three books that have been the most useful in helping me help my clients fashion strong brands.

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It’s the blog of Heywood Innovation, “a successful Sydney-based creative consultancy operating in Australia and Singapore”. They’ve only posted 15-20 blogs so far and the content is no-nonsense basics.

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Recognizing five influential authors on the subject of branding that, in my opinion, should be imortalized.

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There are experts willing to help you with a branding issue. All you have to do is ask.

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Color imparts powerful emotional affects. This is absolutely true with brands.

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