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Entries Tagged as 'Branding'

Three more outstanding branding books

February 20th, 2010 · No Comments

I promised reviews on three other branding books I’ve found helpful. Since I focus on helping smaller organizations develop strong brands, the books I’ve chosen have that orientation.

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Tags: Branding · Branding Resources

Green Is Not a Differentiator Any More

December 18th, 2008 · No Comments

Several months ago I began a series of posts about differentiating your brand. Over the next couple of months I identified several ways you could explore differentiating your business or product. Well, heres one I missed. And a good thing, too.

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Tags: Branding · Positioning

Branding for Bucks Naming Resources

December 12th, 2008 · No Comments

Last blog I mentioned the three most useful reference books I use when generating name candidates.
But I neglected to publish the Amazon links to these volumes.
Here they are:
Word Menu by Stephen Glazier.
Rogets 21st Century Thesaurus edited by Barbara Ann Kipfer.
The Complete Word Book by Mary A. De Vries
In addition there are several other [...]

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Tags: Branding

Networks and Tribes, oh my!

November 18th, 2008 · No Comments

As a traffic building and customer retention process, I absolutely endorse the concept of tribe building. But it’s nothing new.

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Tags: Branding · Logo Design · Personal Branding

Blockbuster Brands: Five Characteristics

September 4th, 2008 · No Comments

John Quelch has identified five attributes of a blockbuster brand. You can read his full blog at the Harvard Business Publishing website by clicking How to Create a Blockbuster. Ive lifted his five attributes in the next several paragraphs and added my own comments on each.

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Tags: Branding

Historic Brands: Goodyear

August 24th, 2008 · No Comments

With this post Ill be launching a series of articles about historic brands. Im launching this feature with Goodyear, the tire and rubber company founded in 1898.

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Tags: Branding

Brand Development: Elements and Sequence

August 6th, 2008 · 2 Comments

The order in which many entrepreneurs often tackle the elements of branding can cause major brand weakness.There is a sequence to developing a brand, just as there is to developing the business itself. I suggest anyone starting a business or introducing a new product follow the simple process outlined below.

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Tags: Branding

Differentiating your brand: heritage

June 19th, 2008 · No Comments

Last week I blogged about nostalgia and it’s power as a brand reminder. In Differentiate or Die by Jack Trout and Steve Rivkin, a brand’s heritage is identified as a strong differentiator.

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Tags: Branding

The power of nostalgia in branding

June 10th, 2008 · No Comments

People have long memories concerning the icons and habits formed in their early years. This goes for good and bad memories and experiences. A brand builds its reputation and it’s hard to lose it, no matter if it’s a reputation for leading edge innovation or for poor quality.

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Tags: Branding

Too late to jump on the Green Brand Wagon?

May 23rd, 2008 · No Comments

There’s been an avalanche of brands claiming they’re “green”. BrandWeek is now publishing an e-mail called the Green Report. And there’ll be a conclave in Washington about Green Marketing in August

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Tags: Branding