I promised reviews on three other branding books I’ve found helpful. Since I focus on helping smaller organizations develop strong brands, the books I’ve chosen have that orientation.

[Read more →]

Several months ago I began a series of posts about differentiating your brand. Over the next couple of months I identified several ways you could explore differentiating your business or product. Well, here�s one I missed. And a good thing, too.

[Read more →]

Last blog I mentioned the three most useful reference books I use when generating name candidates.
But I neglected to publish the Amazon links to these volumes.
Here they are:
Word Menu by Stephen Glazier.
Roget�s 21st Century Thesaurus edited by Barbara Ann Kipfer.
The Complete Word Book by Mary A. De Vries
In addition there are several other [...]

[Read more →]

As a traffic building and customer retention process, I absolutely endorse the concept of tribe building. But it’s nothing new.

[Read more →]

John Quelch has identified five attributes of a blockbuster brand. You can read his full blog at the Harvard Business Publishing website by clicking How to Create a Blockbuster. I�ve �lifted� his five attributes in the next several paragraphs and added my own comments on each.

[Read more →]

With this post I�ll be launching a series of articles about historic brands. I�m launching this feature with Goodyear, the tire and rubber company founded in 1898.

[Read more →]

The order in which many entrepreneurs often tackle the elements of branding can cause major brand weakness.There is a sequence to developing a brand, just as there is to developing the business itself. I suggest anyone starting a business or introducing a new product follow the simple process outlined below.

[Read more →]

Last week I blogged about nostalgia and it’s power as a brand reminder. In Differentiate or Die by Jack Trout and Steve Rivkin, a brand’s heritage is identified as a strong differentiator.

[Read more →]

People have long memories concerning the icons and habits formed in their early years. This goes for good and bad memories and experiences. A brand builds its reputation and it’s hard to lose it, no matter if it’s a reputation for leading edge innovation or for poor quality.

[Read more →]

There’s been an avalanche of brands claiming they’re “green”. BrandWeek is now publishing an e-mail called the Green Report. And there’ll be a conclave in Washington about Green Marketing in August

[Read more →]