http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.signaturestrategies.com/branding/outstanding-branding-books/ http://www.signaturestrategies.com/branding/outstanding-branding-books/#comments Sun, 21 Feb 2010 04:22:49 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=452

Branding Books from Left Field the three books I’m recommending today address three non-branding topics,...

Branding books that might actually help you brand Here are the first three books that have been the...

]]> http://www.signaturestrategies.com/branding/outstanding-branding-books/feed/ 0 http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/ http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/#comments Fri, 19 Dec 2008 01:58:54 +0000 Martin Jelsema Ad Agebrand managementbranding strategiesBrandWeekdifferentiationgreen http://www.signaturestrategies.com/?p=345 http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/feed/ 0 http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/ http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/#comments Fri, 12 Dec 2008 19:28:11 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=336 http://www.signaturestrategies.com/branding/branding-for-bucks-naming-resources/feed/ 0 http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/ http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/#comments Tue, 18 Nov 2008 16:11:16 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=330 http://www.signaturestrategies.com/personal_branding/networks-and-tribes-oh-my/feed/ 0 http://www.signaturestrategies.com/branding/blockbuster-brands-five-characteristics/ http://www.signaturestrategies.com/branding/blockbuster-brands-five-characteristics/#comments Fri, 05 Sep 2008 00:38:47 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=290 http://www.signaturestrategies.com/branding/blockbuster-brands-five-characteristics/feed/ 0 http://www.signaturestrategies.com/branding/historic-brands-goodyear/ http://www.signaturestrategies.com/branding/historic-brands-goodyear/#comments Sun, 24 Aug 2008 20:19:16 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=278

Historic Brands: Texaco In this series of blogs on historic brands, I�ve visited...

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Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...

]]> http://www.signaturestrategies.com/branding/brand-development-elements-and-sequence/feed/ 2 http://www.signaturestrategies.com/branding/differentiating-your-brand-heritage/ http://www.signaturestrategies.com/branding/differentiating-your-brand-heritage/#comments Thu, 19 Jun 2008 21:31:57 +0000 Martin Jelsema brand differentionbrandingDifferentiate or DieheritageJack TroutnostalgiapositioningSteve Rivkin http://www.signaturestrategies.com/branding/differentiating-your-brand-heritage/

Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...

Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...

Brand positioning: find differentiating attributes He was a refreshing change from most clients in that...

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Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...

Dissecting the 22 Immutable Laws of Branding In 1998, Al Ries and his daughter Laura produced a...

]]> http://www.signaturestrategies.com/branding/the-power-of-nostalgia-in-branding/feed/ 0 http://www.signaturestrategies.com/branding/too-late-to-jump-on-the-green-brand-wagon/ http://www.signaturestrategies.com/branding/too-late-to-jump-on-the-green-brand-wagon/#comments Fri, 23 May 2008 23:03:22 +0000 Martin Jelsema brand differentiationbrand managementbranding platformbranding strategiesBrandWeekpositioning http://www.signaturestrategies.com/branding/too-late-to-jump-on-the-green-brand-wagon/

Brand differentiation: quality Jack Trout and Steve Rivkin in Differentiate or Die declare...

Differentiate your brand by specializing When thinking about the differentiator plank in your brand platform,...

Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...

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