In 1998, Al Ries and his daughter Laura produced a book their publisher called “the branding bible…the definitive text on branding…”. The book: The 22 Immutable Laws of Branding. This is the first of 23 posts about that book.
Entries Tagged as 'Branding Strategies'
Dissecting the 22 Immutable Laws of Branding
June 1st, 2008 · No Comments
Tags: Branding Strategies
Differentiating your Brand: provide leadership
May 28th, 2008 · 3 Comments
Another strategy for brand differentiation is assuming a leadership role in your market. Jack Trout and Steve Rivkin, in their book, Differentiate or Die, claim it’s THE most powerful differentiator.
Tags: Branding Strategies · Positioning
Advanced Brand Strategy Masterclass
May 7th, 2008 · No Comments
Want a top-notch branding resource? Here’s a site, Innovation Playground, that’s jam-packed with solid strategic content. The site owner is Idris Mootee, “a business and innovation strategist”.
Tags: Branding Strategies
Rebranding the Wall Street Journal
April 27th, 2008 · No Comments
The “new” Wall Street Journal debuted last week. It features a broader editorial policy with increased “focus” on politics and international news, and on weekends, sports and culture. I think it a mistake.
Tags: Branding Strategies
Brand Simple: Brand from the Heart
April 23rd, 2008 · No Comments
I blogged about the abstraction ladder and concluded that the branding without abstractions delivers the strongest, most relevant and most endearing brands.
Tags: Branding Strategies
Hire a Copywriter as Brand Strategist
April 11th, 2008 · No Comments
Significant branding value can be provided from an outstanding copywriter. A copywriter with a strategic bent may identify an undiscovered differentiator within the product, organization or business practice.
Tags: Brand Managment · Branding Strategies
Cult branding: how to do it.
March 6th, 2008 · No Comments
BJ Bueno, author of The Power of Cult Branding, has also written a Cult Branding Workbook which is an operations manual you can use to give your brand a cult-like following.
Tags: Brand Managment · Branding Strategies
Is “green” a brand differentiator?
March 3rd, 2008 · No Comments
Like so many previous movements, “green” is a bandwagon that appeals to marketers as a way to gain positive props from customers. It works in that regard if the advertisers are really complying with the Federal Trade Commission guidelines
Tags: Branding Strategies
Non-profits need branding just as companies do.
February 29th, 2008 · No Comments
Brand smart from the start: that’s my advice to any beginning organization whether it be a business or a non-profit. Branding a non-profit seems almost a sacrilegious act to some.
Tags: Branding · Branding Strategies
When brands unite, it’s not necessarily “‘til death do us part”
January 31st, 2008 · No Comments
This extract from a Women’s Wear Daily article bespeaks the risks involved with co-branding and adopting a celebrity as part of your brand.
Tags: Brand Managment · Branding · Branding Strategies