Want a top-notch branding resource? Here’s a site, Innovation Playground, that’s jam-packed with solid strategic content. The site owner is Idris Mootee, “a business and innovation strategist”.
Entries Tagged as 'Branding Strategies'
Advanced Brand Strategy Masterclass
May 7th, 2008 · No Comments
Tags: Branding Strategies
Rebranding the Wall Street Journal
April 27th, 2008 · No Comments
The “new” Wall Street Journal debuted last week. It features a broader editorial policy with increased “focus” on politics and international news, and on weekends, sports and culture. I think it a mistake.
Tags: Branding Strategies
Brand Simple: Brand from the Heart
April 23rd, 2008 · No Comments
I blogged about the abstraction ladder and concluded that the branding without abstractions delivers the strongest, most relevant and most endearing brands.
Tags: Branding Strategies
Hire a Copywriter as Brand Strategist
April 11th, 2008 · No Comments
Significant branding value can be provided from an outstanding copywriter. A copywriter with a strategic bent may identify an undiscovered differentiator within the product, organization or business practice.
Tags: Brand Managment · Branding Strategies
Cult branding: how to do it.
March 6th, 2008 · No Comments
BJ Bueno, author of The Power of Cult Branding, has also written a Cult Branding Workbook which is an operations manual you can use to give your brand a cult-like following.
Tags: Brand Managment · Branding Strategies
Is “green” a brand differentiator?
March 3rd, 2008 · No Comments
Like so many previous movements, “green” is a bandwagon that appeals to marketers as a way to gain positive props from customers. It works in that regard if the advertisers are really complying with the Federal Trade Commission guidelines
Tags: Branding Strategies
Non-profits need branding just as companies do.
February 29th, 2008 · No Comments
Brand smart from the start: that’s my advice to any beginning organization whether it be a business or a non-profit. Branding a non-profit seems almost a sacrilegious act to some.
Tags: Branding · Branding Strategies
When brands unite, it’s not necessarily “‘til death do us part”
January 31st, 2008 · No Comments
This extract from a Women’s Wear Daily article bespeaks the risks involved with co-branding and adopting a celebrity as part of your brand.
Tags: Branding · Brand Managment · Branding Strategies
The branding platform should reflect employee participation in the brand
January 21st, 2008 · 1 Comment
Continuing with stakeholder profiles and info that’s of value in developing a brand – and therefore needs to be documented in your Brand Profile – I’ll address employees today.
Tags: Branding Platform · Branding · Corporate Identity · Brand Managment · Branding Strategies
Make your brand relevant if you want consumers to care.
January 20th, 2008 · No Comments
If you introduce your own terminology, make sure it’s relevant and that consumers know why it’s relevant to them. Coors didn’t, Bud did.
Tags: Branding · Branding Strategies