» Branding Strategies http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Dissecting the 22 Immutable Laws of Branding http://www.signaturestrategies.com/branding_strategies/dissecting-the-22-immutable-laws-of-branding/ http://www.signaturestrategies.com/branding_strategies/dissecting-the-22-immutable-laws-of-branding/#comments Sun, 01 Jun 2008 22:47:56 +0000 Martin Jelsema Al Riesbrand differentiationbrand managementbrand strategiesbrandingDifferentiate or DieJack TroutLaura RiesPositioning: the Battle for Your MindThe 22 Immutable Laws of Branding http://www.signaturestrategies.com/branding_strategies/dissecting-the-22-immutable-laws-of-branding/
  • Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...
  • Is advertising dead? Not the good stuff. The commercials I admire consistently, as a class, are info-commercials....
  • Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/dissecting-the-22-immutable-laws-of-branding/feed/ 0     Differentiating your Brand: provide leadership http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/ http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/#comments Thu, 29 May 2008 04:58:25 +0000 Martin Jelsema Al Riesbrand differentiationbrand managementbrandingbranding platformDifferentiate or DieJack TroutpositioningSteve Rivkin http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/
  • Dissecting the 22 Immutable Laws of Branding In 1998, Al Ries and his daughter Laura produced a...
  • Differentiating your brand: heritage Last week I blogged about nostalgia and it’s power as...
  • Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/feed/ 3     Advanced Brand Strategy Masterclass http://www.signaturestrategies.com/branding_strategies/advanced-brand-strategy-masterclass/ http://www.signaturestrategies.com/branding_strategies/advanced-brand-strategy-masterclass/#comments Thu, 08 May 2008 01:07:54 +0000 Martin Jelsema Advanced Brand Strategy Masterclassbrand managementbrand strategiesbrandingIdres MooteeInnovation Playground http://www.signaturestrategies.com/branding_strategies/advanced-brand-strategy-masterclass/
  • Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...
  • Is “green” a brand differentiator? Like so many previous movements, “green” is a bandwagon that...
  • Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/advanced-brand-strategy-masterclass/feed/ 0     Rebranding the Wall Street Journal http://www.signaturestrategies.com/branding_strategies/rebranding-the-wall-street-journal/ http://www.signaturestrategies.com/branding_strategies/rebranding-the-wall-street-journal/#comments Sun, 27 Apr 2008 20:13:51 +0000 Martin Jelsema brand managementbrand strategiesbrandingmediaNew York TimesWall Street Journal http://www.signaturestrategies.com/branding_strategies/rebranding-the-wall-street-journal/
  • Another meaningful brand going the wrong way. The Wall Street Journal will be publishing a slick insert...
  • Dissecting the 22 Immutable Laws of Branding In 1998, Al Ries and his daughter Laura produced a...
  • Branding franchises: be careful The branding of franchises has its own set of problems...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/rebranding-the-wall-street-journal/feed/ 0     Brand Simple: Brand from the Heart http://www.signaturestrategies.com/branding_strategies/brand-simple-brand-from-the-heart/ http://www.signaturestrategies.com/branding_strategies/brand-simple-brand-from-the-heart/#comments Thu, 24 Apr 2008 05:05:20 +0000 Martin Jelsema Allen P. Adamsonbrand managementbrandingbranding strategiesLandor AssociatesSprint http://www.signaturestrategies.com/branding_strategies/brand-simple-brand-from-the-heart/
  • Branding or lead generation? Why not both? Many ad people think you can't have branding and lead...
  • Effective brand relationships: building through touch points Utilizing the concept of touch points to determine where a...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/brand-simple-brand-from-the-heart/feed/ 0     Hire a Copywriter as Brand Strategist http://www.signaturestrategies.com/branding_strategies/hire-a-copywriter-as-brand-strategist/ http://www.signaturestrategies.com/branding_strategies/hire-a-copywriter-as-brand-strategist/#comments Sat, 12 Apr 2008 05:05:08 +0000 Martin Jelsema brand managementbranding resourcesbranding strategiesbrandscopywritercopywritingDon KennedyJay AbrahamJay LevinsonJohn ReeseMichael FortinTed NicholsYanik Silver http://www.signaturestrategies.com/branding_strategies/hire-a-copywriter-as-brand-strategist/
  • Two great sources concerning brand managment Here are two blogs I recommend highly for meaty content...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/hire-a-copywriter-as-brand-strategist/feed/ 0     Cult branding: how to do it. http://www.signaturestrategies.com/branding_strategies/cult-branding-how-to-do-it/ http://www.signaturestrategies.com/branding_strategies/cult-branding-how-to-do-it/#comments Fri, 07 Mar 2008 01:26:33 +0000 Martin Jelsema BJ Buenobrandingcult brandingCult Branding WorkbookThe Power of Cult Branding http://www.signaturestrategies.com/branding_strategies/cult-branding-how-to-do-it/
  • A remarkable branding website The Cult Branding Company, a branding consultancy and provider of...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/cult-branding-how-to-do-it/feed/ 0     Is “green” a brand differentiator? http://www.signaturestrategies.com/branding_strategies/is-%e2%80%9cgreen%e2%80%9d-a-brand-differentiator/ http://www.signaturestrategies.com/branding_strategies/is-%e2%80%9cgreen%e2%80%9d-a-brand-differentiator/#comments Mon, 03 Mar 2008 22:42:10 +0000 Martin Jelsema brand differentiatorbrand managementbrand platformbrand strategiesbrandingenvironmentally friendlygreen http://www.signaturestrategies.com/main/is-%e2%80%9cgreen%e2%80%9d-a-brand-differentiator/
  • Too late to jump on the Green Brand Wagon? There’s been an avalanche of brands claiming they’re “green”. BrandWeek...
  • Effective brand relationships: building through touch points Utilizing the concept of touch points to determine where a...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/is-%e2%80%9cgreen%e2%80%9d-a-brand-differentiator/feed/ 0     Non-profits need branding just as companies do. http://www.signaturestrategies.com/branding_strategies/non-profits-need-branding-just-as-companies-do/ http://www.signaturestrategies.com/branding_strategies/non-profits-need-branding-just-as-companies-do/#comments Sat, 01 Mar 2008 06:09:51 +0000 Martin Jelsema brand managementbrand strategiesbrandingbranding a non profitnon profit branding http://www.signaturestrategies.com/branding_strategies/non-profits-need-branding-just-as-companies-do/
  • Make branding a priority when hatching something new Many entrepreneurs say they aren’t ready to spend time and...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/non-profits-need-branding-just-as-companies-do/feed/ 0     When brands unite, it’s not necessarily “‘til death do us part” http://www.signaturestrategies.com/branding_strategies/when-brands-unite-it%e2%80%99s-not-necessarily-%e2%80%9c%e2%80%98til-death-do-us-part%e2%80%9d/ http://www.signaturestrategies.com/branding_strategies/when-brands-unite-it%e2%80%99s-not-necessarily-%e2%80%9c%e2%80%98til-death-do-us-part%e2%80%9d/#comments Thu, 31 Jan 2008 23:01:30 +0000 Martin Jelsema brand managementbrand strategiesbrandingcelebrity brandingco-brandingMizrahiTarget http://signaturestrategies.com/branding_strategies/when-brands-unite-it%e2%80%99s-not-necessarily-%e2%80%9c%e2%80%98til-death-do-us-part%e2%80%9d/
  • If I were CEO, I would discourage departmental brands I'm responding to Steve Woodruff's blog about branding corporate departments....
    • ]]>     http://www.signaturestrategies.com/branding_strategies/when-brands-unite-it%e2%80%99s-not-necessarily-%e2%80%9c%e2%80%98til-death-do-us-part%e2%80%9d/feed/ 0