http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.signaturestrategies.com/corporate_identity/brand-identity-documentation-delivers-consistency/ http://www.signaturestrategies.com/corporate_identity/brand-identity-documentation-delivers-consistency/#comments Mon, 25 Aug 2008 20:23:50 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=282 http://www.signaturestrategies.com/corporate_identity/brand-identity-documentation-delivers-consistency/feed/ 0 http://www.signaturestrategies.com/corporate_identity/corporate-identity-advertising-mostly-biased-platitudes/ http://www.signaturestrategies.com/corporate_identity/corporate-identity-advertising-mostly-biased-platitudes/#comments Sun, 16 Mar 2008 06:03:12 +0000 Martin Jelsema advertisingbrandingcorporate identity http://www.signaturestrategies.com/corporate_identity/corporate-identity-advertising-mostly-biased-platitudes/

Branding Microsoft via Seinfeld’s “show about nothing” Aside from not being a very good branding message, there’s...

Can advertising be treated as an asset under brand development? The question: “Are there cases or examples of newspaper advertising...

Branding or lead generation? Why not both? Many ad people think you can't have branding and lead...

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Three criteria for a good logo Eric Karjaluoto of smashLAB Inc and his group designed a...

Logo designs for logo designers aren’t up to snuff The logo designs of professional logo creators must be the...

Evaluating logos and logo designers. I’ve blogged about logos and the need to keep them...

]]> http://www.signaturestrategies.com/brand_managment/criteria-for-logo-development-and-evaluation/feed/ 0 http://www.signaturestrategies.com/branding_strategies/the-branding-platform-should-reflect-employee-participation-in-the-brand/ http://www.signaturestrategies.com/branding_strategies/the-branding-platform-should-reflect-employee-participation-in-the-brand/#comments Tue, 22 Jan 2008 06:40:48 +0000 Martin Jelsema brand managementbrand platformbrand strategiesbrandingcorporate culturecorporate identityemployment brandingThe GAP http://signaturestrategies.com/branding_strategies/the-branding-platform-should-reflect-employee-participation-in-the-brand/

Consider investors and the media when developing your brand platform Finishing up on the stakeholder groups that might affect you...

Brand Platform: competitive factors A major component of a brand platform is an identification...

Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...

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Brand Platform: competitive factors A major component of a brand platform is an identification...

Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...

Consider investors and the media when developing your brand platform Finishing up on the stakeholder groups that might affect you...

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Blogging Is Branding: a novel idea Blogging is branding. Branding allows your audience to see your...

Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...

]]> http://www.signaturestrategies.com/brand_managment/what%e2%80%99s-the-big-idea/feed/ 0 http://www.signaturestrategies.com/branding_strategies/incorporating-stakeholders-into-your-brand-platform/ http://www.signaturestrategies.com/branding_strategies/incorporating-stakeholders-into-your-brand-platform/#comments Thu, 17 Jan 2008 06:20:48 +0000 Martin Jelsema brand managementbrand platformbrand strategiesbrandingcorporate identitystakeholders http://signaturestrategies.com/main/incorporating-stakeholders-into-your-brand-platform/

Consider investors and the media when developing your brand platform Finishing up on the stakeholder groups that might affect you...

Brand Platform: competitive factors A major component of a brand platform is an identification...

Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...

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Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...

Competitive assessments lead to strong positioning strategies. You’re attempting to find a “position” in your prospects’ minds...

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Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...

Brand Platform: competitive factors A major component of a brand platform is an identification...

]]> http://www.signaturestrategies.com/branding_strategies/brand-platform-begins-within/feed/ 0 http://www.signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/ http://www.signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/#comments Fri, 04 Jan 2008 04:10:42 +0000 Martin Jelsema brand managementbrand platformbrandingbranding strategymission statementpositioning statementvalues statementvision statement http://signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/

Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...

Branding for Bucks: defining your vision, mission and values Three statements convey the essence of brand. The brand platform...

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