Since color is such an important tool of branding, I think the blog posting listed below will be a valuable asset for you, particularly if you’re doing your own graphics.

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Quite often I see a local retailer or service provider adopt a type face that’s fairly unique as their logo. There’s quite an array of these semi-obscure faces available through sign companies and printers.

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Certainly there’s quite a bit of subjective opinion being expressed when it comes to selecting a logo for your brand. Branding is more than designing a logo, but the logo is an important branding element, so it should be evaluated with the same thoroughness as the brand name itself.

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Some graphic designers will pay more attention to unique type face designs than to legibility. Don’t let them saddle your brand with a font or a type treatment that can’t be read.

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The presentation of branding elements in ads, signage, and all other materials needs to be consistent to gain maximum impact and to prevent any dilution of the brand.

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Color imparts powerful emotional affects. This is absolutely true with brands.

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