» Graphic Standards http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Helping your brand become colorful http://www.signaturestrategies.com/graphic-standards/helping-your-brand-become-colorful/ http://www.signaturestrategies.com/graphic-standards/helping-your-brand-become-colorful/#comments Fri, 09 May 2008 22:52:20 +0000 Martin Jelsema colorcolor for brandingcolor palletsgraphic standardsgraphics http://www.signaturestrategies.com/graphic-standards/helping-your-brand-become-colorful/
  • Logo design guidelines abet a strong brand Unless you’re a graphics designer, you may never design a...
  • Brand Identity Documentation Delivers Consistency One essential element of the branding process is documenting your...
    • ]]>     http://www.signaturestrategies.com/graphic-standards/helping-your-brand-become-colorful/feed/ 0     A type font does not a brand make http://www.signaturestrategies.com/logo_design/a-type-font-does-not-a-brand-make/ http://www.signaturestrategies.com/logo_design/a-type-font-does-not-a-brand-make/#comments Fri, 28 Mar 2008 05:49:18 +0000 Martin Jelsema brandinglog designlogostype facestype fontstype libraries http://www.signaturestrategies.com/main/a-type-font-does-not-a-brand-make/
  • Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
  • Make branding a priority when hatching something new Many entrepreneurs say they aren’t ready to spend time and...
  • Branding for Bucks: assembling the planks into a brand platform In previous post I’ve identified the “planks” in a branding...
    • ]]>     http://www.signaturestrategies.com/logo_design/a-type-font-does-not-a-brand-make/feed/ 0     Criteria for logo development and evaluation http://www.signaturestrategies.com/brand_managment/criteria-for-logo-development-and-evaluation/ http://www.signaturestrategies.com/brand_managment/criteria-for-logo-development-and-evaluation/#comments Sat, 16 Feb 2008 04:50:13 +0000 Martin Jelsema brand developmentbrandinglogo creationlogo developmentlogo evaluationlogos http://www.signaturestrategies.com/brand_managment/criteria-for-logo-development-and-evaluation/
  • Three criteria for a good logo Eric Karjaluoto of smashLAB Inc and his group designed a...
  • Logo designs for logo designers aren’t up to snuff The logo designs of professional logo creators must be the...
  • Evaluating logos and logo designers. I’ve blogged about logos and the need to keep them...
    • ]]>     http://www.signaturestrategies.com/brand_managment/criteria-for-logo-development-and-evaluation/feed/ 0     Your brand needs a legible type face… http://www.signaturestrategies.com/logo_design/your-brand-needs-a-legible-type-face%e2%80%a6/ http://www.signaturestrategies.com/logo_design/your-brand-needs-a-legible-type-face%e2%80%a6/#comments Tue, 18 Dec 2007 06:14:14 +0000 Martin Jelsema brand managementbrandinggraphic designgraphic standardstype facestype fontstypography http://signaturestrategies.com/logo_design/your-brand-needs-a-legible-type-face%e2%80%a6/
  • A type font does not a brand make Quite often I see a local retailer or service provider...
  • Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
  • A brand palette can help ensure continuity A brand palette would take in all the ingredients of...
    • ]]>     http://www.signaturestrategies.com/logo_design/your-brand-needs-a-legible-type-face%e2%80%a6/feed/ 0     Consistency breeds familiarity and then trust in your brand http://www.signaturestrategies.com/brand_managment/consistency-breeds-familiarity-and-then-trust-in-your-brand/ http://www.signaturestrategies.com/brand_managment/consistency-breeds-familiarity-and-then-trust-in-your-brand/#comments Sat, 15 Dec 2007 23:36:36 +0000 Martin Jelsema advertisingbrand managementbrand style guidebrandinggraphic standards http://signaturestrategies.com/brand_managment/consistency-breeds-familiarity-and-then-trust-in-your-brand/
  • Brand Identity Documentation Delivers Consistency One essential element of the branding process is documenting your...
  • Helping to salvage the Sears brand According to Thom Forbes in a Wall Street Journal article...
    • ]]>     http://www.signaturestrategies.com/brand_managment/consistency-breeds-familiarity-and-then-trust-in-your-brand/feed/ 0     Color: a vital element of branding. http://www.signaturestrategies.com/logo_design/color-a-vital-element-of-branding/ http://www.signaturestrategies.com/logo_design/color-a-vital-element-of-branding/#comments Thu, 13 Dec 2007 18:46:30 +0000 Martin Jelsema brandingcolorcolor wheelgraphic standardslogo design http://signaturestrategies.com/logo_design/color-a-vital-element-of-branding/
  • Helping your brand become colorful Since color is such an important tool of branding, I...
  • Logo design guidelines abet a strong brand Unless you’re a graphics designer, you may never design a...
  • Three criteria for a good logo Eric Karjaluoto of smashLAB Inc and his group designed a...
    • ]]>     http://www.signaturestrategies.com/logo_design/color-a-vital-element-of-branding/feed/ 0