» Graphic Standards

Helping your brand become colorful

Martin Jelsema — Fri, 09 May 2008 22:52:20 +0000

Since color is such an important tool of branding, I think the blog posting listed below will be a valuable asset for you, particularly if you’re doing your own graphics.

Helping your brand become colorful is a post from:

Helping your brand become colorful Since color is such an important tool of branding, I...
A type font does not a brand make Quite often I see a local retailer or service provider...
Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
Your brand needs a legible type face… Some graphic designers will pay more attention to unique type...
Consistency breeds familiarity and then trust in your brand The presentation of branding elements in ads, signage, and all...
Color: a vital element of branding. Color imparts powerful emotional affects. This is absolutely true with...

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A type font does not a brand make

Martin Jelsema — Fri, 28 Mar 2008 05:49:18 +0000

Quite often I see a local retailer or service provider adopt a type face that’s fairly unique as their logo. There’s quite an array of these semi-obscure faces available through sign companies and printers.

A type font does not a brand make is a post from:

Helping your brand become colorful Since color is such an important tool of branding, I...
A type font does not a brand make Quite often I see a local retailer or service provider...
Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
Your brand needs a legible type face… Some graphic designers will pay more attention to unique type...
Consistency breeds familiarity and then trust in your brand The presentation of branding elements in ads, signage, and all...
Color: a vital element of branding. Color imparts powerful emotional affects. This is absolutely true with...

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Criteria for logo development and evaluation

Martin Jelsema — Sat, 16 Feb 2008 04:50:13 +0000

Certainly there’s quite a bit of subjective opinion being expressed when it comes to selecting a logo for your brand. Branding is more than designing a logo, but the logo is an important branding element, so it should be evaluated with the same thoroughness as the brand name itself.

Criteria for logo development and evaluation is a post from:

Helping your brand become colorful Since color is such an important tool of branding, I...
A type font does not a brand make Quite often I see a local retailer or service provider...
Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
Your brand needs a legible type face… Some graphic designers will pay more attention to unique type...
Consistency breeds familiarity and then trust in your brand The presentation of branding elements in ads, signage, and all...
Color: a vital element of branding. Color imparts powerful emotional affects. This is absolutely true with...

Related posts brought to you by Yet Another Related Posts Plugin.

Your brand needs a legible type face…

Martin Jelsema — Tue, 18 Dec 2007 06:14:14 +0000

Some graphic designers will pay more attention to unique type face designs than to legibility. Don't let them saddle your brand with a font or a type treatment that can't be read.

Your brand needs a legible type face… is a post from:

Helping your brand become colorful Since color is such an important tool of branding, I...
A type font does not a brand make Quite often I see a local retailer or service provider...
Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
Your brand needs a legible type face… Some graphic designers will pay more attention to unique type...
Consistency breeds familiarity and then trust in your brand The presentation of branding elements in ads, signage, and all...
Color: a vital element of branding. Color imparts powerful emotional affects. This is absolutely true with...

Related posts brought to you by Yet Another Related Posts Plugin.

Consistency breeds familiarity and then trust in your brand

Martin Jelsema — Sat, 15 Dec 2007 23:36:36 +0000

The presentation of branding elements in ads, signage, and all other materials needs to be consistent to gain maximum impact and to prevent any dilution of the brand.

Consistency breeds familiarity and then trust in your brand is a post from:

Helping your brand become colorful Since color is such an important tool of branding, I...
A type font does not a brand make Quite often I see a local retailer or service provider...
Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
Your brand needs a legible type face… Some graphic designers will pay more attention to unique type...
Consistency breeds familiarity and then trust in your brand The presentation of branding elements in ads, signage, and all...
Color: a vital element of branding. Color imparts powerful emotional affects. This is absolutely true with...

Related posts brought to you by Yet Another Related Posts Plugin.

Color: a vital element of branding.

Martin Jelsema — Thu, 13 Dec 2007 18:46:30 +0000

Color imparts powerful emotional affects. This is absolutely true with brands.

Color: a vital element of branding. is a post from:

Helping your brand become colorful Since color is such an important tool of branding, I...
A type font does not a brand make Quite often I see a local retailer or service provider...
Criteria for logo development and evaluation Certainly there’s quite a bit of subjective opinion being expressed...
Your brand needs a legible type face… Some graphic designers will pay more attention to unique type...
Consistency breeds familiarity and then trust in your brand The presentation of branding elements in ads, signage, and all...
Color: a vital element of branding. Color imparts powerful emotional affects. This is absolutely true with...

Related posts brought to you by Yet Another Related Posts Plugin.