If you’re doing commerce on the Internet – either direct sales of merchandise or information, or promotions to gain customers for your services – branding does count. The emphasis may not be the same as in a brick and mortar emporium. The perspective may be slightly skewed from “normal”. But branding does count.

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I attended a BtoB webinar conducted by Rohit Bhargava, SVP at Ogilvy Public Relations. His suhttp://www.influentialmarketingblog.combject? How to Get Clients to Love Your Brand…And Spread the Word About It.”

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