Logos have always been pretty static. Even in the age television, when a logo was animated it retained its identity. But in recent years, there has been a trend toward not only animating by presenting the logo in different forms and formats

[Read more →]

As a traffic building and customer retention process, I absolutely endorse the concept of tribe building. But it’s nothing new.

[Read more →]

I’ve blogged about logos and the need to keep them simple and unique. Now I know that’s not as simple as I make it out to be. In trying to be more helpful, I found a couple of blogs that may be of some help.

[Read more →]

Unless you’re a graphics designer, you may never design a brand’s logo. But it doesn’t hurt to know the “rules” of good logo design. You can use them in evaluating proposed designs, and you might use them when interviewing logo designers for an assignment.

[Read more →]

Eric Karjaluoto of smashLAB Inc and his group designed a little booklet to help folks understand a bit more about logos. You can get a copy

[Read more →]

Quite often I see a local retailer or service provider adopt a type face that’s fairly unique as their logo. There’s quite an array of these semi-obscure faces available through sign companies and printers.

[Read more →]

Certainly there’s quite a bit of subjective opinion being expressed when it comes to selecting a logo for your brand. Branding is more than designing a logo, but the logo is an important branding element, so it should be evaluated with the same thoroughness as the brand name itself.

[Read more →]

As I scanned my Google Alert citations this afternoon, I found a promising article title about logo design. But when I got there, here’s what I found:

[Read more →]

Xerox announces their new logo with statement that it’s the “biggest change to its brand in company history”. But the brand is much more than a logo. What’s more, a company won’t change its brand – its stakeholders do.

[Read more →]

The most basic criteria for a logo are presnted here. So, too, are examples of three basic types of logo.

[Read more →]