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	<title> &#187; Mission Statement</title>
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	<description>Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding</description>
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		<title>What’s the big idea?</title>
		<link>http://www.signaturestrategies.com/brand_managment/what%e2%80%99s-the-big-idea/</link>
		<comments>http://www.signaturestrategies.com/brand_managment/what%e2%80%99s-the-big-idea/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 06:30:36 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Brand Managment]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Mission Statement]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[corporate identity]]></category>
<category>brand development</category><category>branding</category><category>corporate identity</category>
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		<description><![CDATA[The core of your brand is the BIG IDEA that is the core of your business. Find the core, find the brand.
Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/branding/blogging-is-branding-a-novel-idea/' rel='bookmark' title='Blogging Is Branding: a novel idea'>Blogging Is Branding: a novel idea</a> <small>Blogging is branding. Branding allows your audience to see your...</small></li>
<li><a href='http://www.signaturestrategies.com/brand_managment/criteria-for-logo-development-and-evaluation/' rel='bookmark' title='Criteria for logo development and evaluation'>Criteria for logo development and evaluation</a> <small>Certainly there’s quite a bit of subjective opinion being expressed...</small></li>
</ol>]]></description>
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		<title>Four statements that convey the essence of brand</title>
		<link>http://www.signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/</link>
		<comments>http://www.signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 04:10:42 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Brand Managment]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Platform]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Mission Statement]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand platform]]></category>
		<category><![CDATA[branding strategy]]></category>
		<category><![CDATA[positioning statement]]></category>
		<category><![CDATA[values statement]]></category>
		<category><![CDATA[vision statement]]></category>
<category>brand management</category><category>brand platform</category><category>branding</category><category>branding strategy</category><category>mission statement</category><category>positioning statement</category><category>values statement</category><category>vision statement</category>
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		<description><![CDATA[The mission statement, the vision statement, the values statement, the positioning statement are all important to defining a brand. They should each be integrated into your brand platform to guide your brand's development in alignment with the corporate strategic plan.
Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/' rel='bookmark' title='Brand differentiation: a key plank in the branding platform'>Brand differentiation: a key plank in the branding platform</a> <small>In building a brand platform from which your branding strategies,...</small></li>
<li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-defining-your-vision-mission-and-values/' rel='bookmark' title='Branding for Bucks: defining your vision, mission and values'>Branding for Bucks: defining your vision, mission and values</a> <small>Three statements convey the essence of brand. The brand platform...</small></li>
</ol>]]></description>
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		<title>The brand platform begins with your mission statement</title>
		<link>http://www.signaturestrategies.com/branding_strategies/the-brand-platform-begins-with-your-mission-statement/</link>
		<comments>http://www.signaturestrategies.com/branding_strategies/the-brand-platform-begins-with-your-mission-statement/#comments</comments>
		<pubDate>Sun, 30 Dec 2007 21:05:33 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[Mission Statement]]></category>
		<category><![CDATA[brand platform]]></category>
		<category><![CDATA[brand strategies]]></category>
<category>brand platform</category><category>brand strategies</category><category>branding</category><category>mission statement</category>
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		<description><![CDATA[First in a series of entries about a brand platform. We begin with the Mission Statement, what it's comprised of and its benefits to the organization.
Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/branding-for-bucks/branding-for-bucks-defining-your-vision-mission-and-values/' rel='bookmark' title='Branding for Bucks: defining your vision, mission and values'>Branding for Bucks: defining your vision, mission and values</a> <small>Three statements convey the essence of brand. The brand platform...</small></li>
<li><a href='http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/' rel='bookmark' title='Brand differentiation: a key plank in the branding platform'>Brand differentiation: a key plank in the branding platform</a> <small>In building a brand platform from which your branding strategies,...</small></li>
</ol>]]></description>
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