» Naming a product http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 This brand name and tagline get five stars http://www.signaturestrategies.com/naming-a-product/this-brand-name-and-tagline-get-five-stars/ http://www.signaturestrategies.com/naming-a-product/this-brand-name-and-tagline-get-five-stars/#comments Fri, 09 May 2008 00:50:42 +0000 Martin Jelsema Abilifybrand namebrandingBristol Myers Squibbname creationnaming a productslogantagline http://www.signaturestrategies.com/naming-a-product/this-brand-name-and-tagline-get-five-stars/
  • Coined word brand names: make them easy to take in Naming can be tricky. Especially when you’re branding with a...
  • Just what purpose does a tagline perform for a brand? James Chartrand defines a tagline, aka slogan or strapline, as...
  • Branding for Bucks: the brand promise We’ve gone through the process of creating a brand platform...
    • ]]>     http://www.signaturestrategies.com/naming-a-product/this-brand-name-and-tagline-get-five-stars/feed/ 0     Understanding the Implications of Naming a Brand http://www.signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/ http://www.signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/#comments Mon, 10 Dec 2007 05:15:07 +0000 Martin Jelsema brand managementbrandingbranding strategiesnamingnaming a businessnaming a companynaming a product http://signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/
  • Beware of naming your company with over-used words There are some words that have been endlessly abused and...
  • An effective brand name will not describe the business There seems to be a need for entrepreneurs to brand...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/feed/ 0     Creating a Unique Brand Name Using Coined Words http://www.signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/ http://www.signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/#comments Fri, 07 Dec 2007 00:30:27 +0000 Martin Jelsema brandingcoined namesnamingnaming a businessnaming a companynaming a product http://signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/
  • Coined word brand names: make them easy to take in Naming can be tricky. Especially when you’re branding with a...
  • Beware of naming your company with over-used words There are some words that have been endlessly abused and...
  • An effective brand name will not describe the business There seems to be a need for entrepreneurs to brand...
    • ]]>     http://www.signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/feed/ 0