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	<title> &#187; Naming</title>
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	<link>http://www.signaturestrategies.com</link>
	<description>Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding</description>
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		<title>Coined brand names are long-range investments.</title>
		<link>http://www.signaturestrategies.com/naming/coined-brand-names-are-long-range-investments/</link>
		<comments>http://www.signaturestrategies.com/naming/coined-brand-names-are-long-range-investments/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 21:37:11 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[naming resource]]></category>
		<category><![CDATA[NEONYM]]></category>

		<guid isPermaLink="false">http://www.signaturestrategies.com/?p=300</guid>
		<description><![CDATA[Reviewing Internet resources for branding ideas and trends, I ran across a site by NEONYM. It’s a wonderful resource if you’re into the naming process.
No related posts.]]></description>
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		</item>
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		<title>Beware of naming your company with over-used words</title>
		<link>http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 05:07:27 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[corporate naming]]></category>
		<category><![CDATA[name development]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
<category>branding</category><category>corporate naming</category><category>name development</category><category>naming a business</category><category>naming a company</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/</guid>
		<description><![CDATA[There are some words that have been endlessly abused and are no longer fit for human consumption. Theyâ€™ve become stale and meaningless. And in that class are words that end up in generic-type company names.
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<li><a href='http://www.signaturestrategies.com/naming_a_company/naming-fads-come-and-go/' rel='bookmark' title='Naming fads come and go:'>Naming fads come and go:</a> <small>I have identified the five most popular "last names" of...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/' rel='bookmark' title='Analyzing the names of INC 500 companies:'>Analyzing the names of INC 500 companies:</a> <small>I set about analyzing and categorizing the names of the...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/an-effective-brand-name-will-not-describe-the-business/' rel='bookmark' title='An effective brand name will not describe the business'>An effective brand name will not describe the business</a> <small>There seems to be a need for entrepreneurs to brand...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Most effective types of brand names identified</title>
		<link>http://www.signaturestrategies.com/naming/most-effective-types-of-brand-names-identified/</link>
		<comments>http://www.signaturestrategies.com/naming/most-effective-types-of-brand-names-identified/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 22:14:38 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
		<category><![CDATA[strong names]]></category>
<category>branding</category><category>naming</category><category>naming a business</category><category>naming a company</category><category>strong names</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/main/most-effective-types-of-brand-names-identified/</guid>
		<description><![CDATA[Seven name types ranked from weakest to strongest.
Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/naming_a_company/an-effective-brand-name-will-not-describe-the-business/' rel='bookmark' title='An effective brand name will not describe the business'>An effective brand name will not describe the business</a> <small>There seems to be a need for entrepreneurs to brand...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/' rel='bookmark' title='Analyzing the names of INC 500 companies:'>Analyzing the names of INC 500 companies:</a> <small>I set about analyzing and categorizing the names of the...</small></li>
<li><a href='http://www.signaturestrategies.com/naming/coined-word-brand-names-make-them-easy-to-take-in/' rel='bookmark' title='Coined word brand names: make them easy to take in'>Coined word brand names: make them easy to take in</a> <small>Naming can be tricky. Especially when youâ€™re branding with a...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coined word brand names: make them easy to take in</title>
		<link>http://www.signaturestrategies.com/naming/coined-word-brand-names-make-them-easy-to-take-in/</link>
		<comments>http://www.signaturestrategies.com/naming/coined-word-brand-names-make-them-easy-to-take-in/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 05:51:01 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[coined names]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
		<category><![CDATA[Naming a product]]></category>
<category>coined names</category><category>naming a business</category><category>naming a company</category><category>naming a product</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/naming/coined-word-brand-names-make-them-easy-to-take-in/</guid>
		<description><![CDATA[Naming can be tricky. Especially when youâ€™re branding with a coined word name. Hereâ€™s an example: thereâ€™s a prescription drug on the market thatâ€™s pronounced acifex, according to the voice-over in the commercial. Yet itâ€™s spelled AcipHex.


Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/' rel='bookmark' title='Analyzing the names of INC 500 companies:'>Analyzing the names of INC 500 companies:</a> <small>I set about analyzing and categorizing the names of the...</small></li>
<li><a href='http://www.signaturestrategies.com/naming-a-product/this-brand-name-and-tagline-get-five-stars/' rel='bookmark' title='This brand name and tagline get five stars'>This brand name and tagline get five stars</a> <small>Usually I rant about this name or that tagline. But...</small></li>
<li><a href='http://www.signaturestrategies.com/naming/most-effective-types-of-brand-names-identified/' rel='bookmark' title='Most effective types of brand names identified'>Most effective types of brand names identified</a> <small>Seven name types ranked from weakest to strongest....</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Naming fads come and go:</title>
		<link>http://www.signaturestrategies.com/naming_a_company/naming-fads-come-and-go/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/naming-fads-come-and-go/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 06:27:14 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[company names]]></category>
		<category><![CDATA[INC 500]]></category>
		<category><![CDATA[Inc Magazine]]></category>
		<category><![CDATA[name development]]></category>
		<category><![CDATA[names of businesses]]></category>
		<category><![CDATA[names of companies]]></category>
<category>company names</category><category>INC 500</category><category>INC Magazine</category><category>name development</category><category>names of businesses</category><category>names of companies</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/main/naming-fads-come-and-go/</guid>
		<description><![CDATA[I have identified the five most popular "last names" of America's fastest growing prively-held companies as reported in  INC 500 over the past ten years.  They are:

Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/' rel='bookmark' title='Analyzing the names of INC 500 companies:'>Analyzing the names of INC 500 companies:</a> <small>I set about analyzing and categorizing the names of the...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Naming a Company with Initials Leads to Brand Confusion.</title>
		<link>http://www.signaturestrategies.com/brand_managment/naming-a-company-with-initials-leads-to-brand-confusion/</link>
		<comments>http://www.signaturestrategies.com/brand_managment/naming-a-company-with-initials-leads-to-brand-confusion/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 16:41:25 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Brand Managment]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[branding strategies]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
<category>brand management</category><category>branding</category><category>branding strategies</category><category>naming</category><category>naming a business</category><category>naming a company</category>
		<guid isPermaLink="false">http://signaturestrategies.com/brand_managment/naming-a-company-with-initials-leads-to-brand-confusion/</guid>
		<description><![CDATA[Naming a Company with Initials Leads to Brand Confusion. Using the initials of a three-word descriptive name does not make the shorter name memorable or engaging. It just creates uncertainty in the prospect's mind. 
Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/an-effective-brand-name-will-not-describe-the-business/' rel='bookmark' title='An effective brand name will not describe the business'>An effective brand name will not describe the business</a> <small>There seems to be a need for entrepreneurs to brand...</small></li>
<li><a href='http://www.signaturestrategies.com/naming/most-effective-types-of-brand-names-identified/' rel='bookmark' title='Most effective types of brand names identified'>Most effective types of brand names identified</a> <small>Seven name types ranked from weakest to strongest....</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Unique Brand Name Using Coined Words</title>
		<link>http://www.signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 00:30:27 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[Naming a product]]></category>
		<category><![CDATA[coined names]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
<category>branding</category><category>coined names</category><category>naming</category><category>naming a business</category><category>naming a company</category><category>naming a product</category>
		<guid isPermaLink="false">http://signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/</guid>
		<description><![CDATA[But whatever you're naming, creating a successful name can be exasperating and time-consuming. All the good ones seem to be taken. One solution is to create a coined name. Coined words can often produce unique, memorable and relevant names.


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<li><a href='http://www.signaturestrategies.com/naming/coined-word-brand-names-make-them-easy-to-take-in/' rel='bookmark' title='Coined word brand names: make them easy to take in'>Coined word brand names: make them easy to take in</a> <small>Naming can be tricky. Especially when youâ€™re branding with a...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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