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	<title> &#187; Naming a Company</title>
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	<description>Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding</description>
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		<title>Beware of naming your company with over-used words</title>
		<link>http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 05:07:27 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[corporate naming]]></category>
		<category><![CDATA[name development]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
<category>branding</category><category>corporate naming</category><category>name development</category><category>naming a business</category><category>naming a company</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/</guid>
		<description><![CDATA[There are some words that have been endlessly abused and are no longer fit for human consumption. They’ve become stale and meaningless. And in that class are words that end up in generic-type company names.
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<li><a href='http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/' rel='bookmark' title='Analyzing the names of INC 500 companies:'>Analyzing the names of INC 500 companies:</a> <small>I set about analyzing and categorizing the names of the...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/an-effective-brand-name-will-not-describe-the-business/' rel='bookmark' title='An effective brand name will not describe the business'>An effective brand name will not describe the business</a> <small>There seems to be a need for entrepreneurs to brand...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>An effective brand name will not describe the business</title>
		<link>http://www.signaturestrategies.com/naming_a_company/an-effective-brand-name-will-not-describe-the-business/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/an-effective-brand-name-will-not-describe-the-business/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 05:21:47 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[descriptive names]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
		<category><![CDATA[naming companies]]></category>
<category>descriptive names</category><category>naming</category><category>naming a business</category><category>naming a company</category><category>naming companies</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/naming_a_company/an-effective-brand-name-will-not-describe-the-business/</guid>
		<description><![CDATA[There seems to be a need for entrepreneurs to brand their business by describing it.  I suppose they’re afraid people won’t know what they do if the name doesn’t describe the offering. I’d be more afraid that the name doesn’t differentiate the business from its competitors.


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<li><a href='http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/' rel='bookmark' title='Analyzing the names of INC 500 companies:'>Analyzing the names of INC 500 companies:</a> <small>I set about analyzing and categorizing the names of the...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Naming fads come and go:</title>
		<link>http://www.signaturestrategies.com/naming_a_company/naming-fads-come-and-go/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/naming-fads-come-and-go/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 06:27:14 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[company names]]></category>
		<category><![CDATA[INC 500]]></category>
		<category><![CDATA[Inc Magazine]]></category>
		<category><![CDATA[name development]]></category>
		<category><![CDATA[names of businesses]]></category>
		<category><![CDATA[names of companies]]></category>
<category>company names</category><category>INC 500</category><category>INC Magazine</category><category>name development</category><category>names of businesses</category><category>names of companies</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/main/naming-fads-come-and-go/</guid>
		<description><![CDATA[I have identified the five most popular "last names" of America's fastest growing prively-held companies as reported in  INC 500 over the past ten years.  They are:

Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/' rel='bookmark' title='Analyzing the names of INC 500 companies:'>Analyzing the names of INC 500 companies:</a> <small>I set about analyzing and categorizing the names of the...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analyzing the names of INC 500 companies:</title>
		<link>http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 18:05:23 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[INC 500]]></category>
		<category><![CDATA[Inc Magazine]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
		<category><![CDATA[naming companies]]></category>
<category>INC 500</category><category>Inc Magazine</category><category>naming</category><category>naming a business</category><category>naming a company</category><category>naming companies</category>
		<guid isPermaLink="false">http://www.signaturestrategies.com/naming_a_company/analyzing-the-names-of-inc-500-companies/</guid>
		<description><![CDATA[I set about analyzing and categorizing the names of the INC 500 for the past ten years. That’s 5,000 names I’ve scanned, pigeon-holed, described and charted.
Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/naming_a_company/naming-fads-come-and-go/' rel='bookmark' title='Naming fads come and go:'>Naming fads come and go:</a> <small>I have identified the five most popular "last names" of...</small></li>
<li><a href='http://www.signaturestrategies.com/naming/coined-word-brand-names-make-them-easy-to-take-in/' rel='bookmark' title='Coined word brand names: make them easy to take in'>Coined word brand names: make them easy to take in</a> <small>Naming can be tricky. Especially when you’re branding with a...</small></li>
<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Understanding the Implications of Naming a Brand</title>
		<link>http://www.signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/</link>
		<comments>http://www.signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 05:15:07 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Brand Managment]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[Naming a product]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding strategies]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
<category>brand management</category><category>branding</category><category>branding strategies</category><category>naming</category><category>naming a business</category><category>naming a company</category><category>naming a product</category>
		<guid isPermaLink="false">http://signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/</guid>
		<description><![CDATA[There's more to selecting or creating a name than just "naming". First, there are a series of strategic questions you should ask. Remember that naming should begin with a strategic naming brief.
Related posts:<ol>
<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
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</ol>]]></description>
		<wfw:commentRss>http://www.signaturestrategies.com/branding_strategies/understanding-the-implications-of-naming-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Naming a Company with Initials Leads to Brand Confusion.</title>
		<link>http://www.signaturestrategies.com/brand_managment/naming-a-company-with-initials-leads-to-brand-confusion/</link>
		<comments>http://www.signaturestrategies.com/brand_managment/naming-a-company-with-initials-leads-to-brand-confusion/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 16:41:25 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Brand Managment]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[branding strategies]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
<category>brand management</category><category>branding</category><category>branding strategies</category><category>naming</category><category>naming a business</category><category>naming a company</category>
		<guid isPermaLink="false">http://signaturestrategies.com/brand_managment/naming-a-company-with-initials-leads-to-brand-confusion/</guid>
		<description><![CDATA[Naming a Company with Initials Leads to Brand Confusion. Using the initials of a three-word descriptive name does not make the shorter name memorable or engaging. It just creates uncertainty in the prospect's mind. 
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Unique Brand Name Using Coined Words</title>
		<link>http://www.signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/</link>
		<comments>http://www.signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 00:30:27 +0000</pubDate>
		<dc:creator>Martin Jelsema</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[Naming a Company]]></category>
		<category><![CDATA[Naming a product]]></category>
		<category><![CDATA[coined names]]></category>
		<category><![CDATA[naming a business]]></category>
		<category><![CDATA[naming a company]]></category>
<category>branding</category><category>coined names</category><category>naming</category><category>naming a business</category><category>naming a company</category><category>naming a product</category>
		<guid isPermaLink="false">http://signaturestrategies.com/naming_a_company/creating-a-unique-brand-name-using-coined-words/</guid>
		<description><![CDATA[But whatever you're naming, creating a successful name can be exasperating and time-consuming. All the good ones seem to be taken. One solution is to create a coined name. Coined words can often produce unique, memorable and relevant names.


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<li><a href='http://www.signaturestrategies.com/naming_a_company/beware-of-naming-your-company-with-over-used-words/' rel='bookmark' title='Beware of naming your company with over-used words'>Beware of naming your company with over-used words</a> <small>There are some words that have been endlessly abused and...</small></li>
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</ol>]]></description>
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