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Entries Tagged as 'Packaging'

Branding for Bucks: Beginning the naming process

December 4th, 2008 · No Comments

Here I identify several resources available to help you create long lists of name candidates.

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Tags: Branding for Bucks · Packaging

Brand package design – where to get inspiration

June 17th, 2008 · No Comments

Package design is integral and vital to consumer brands where products compete for shelf space. But design also has its technical aspects as well.

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Tags: Packaging

A greener world needs environment-friendly packaging for brands

December 16th, 2007 · No Comments

Make sure people know you’re acting “green” when you use environmentally friendly packaging materials for your product. If the package is made from re-cyclable materials or can be re-cycled, state so. Also state your “green” position prominantly.

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Tags: Brand Managment · Branding · Packaging