As a traffic building and customer retention process, I absolutely endorse the concept of tribe building. But it’s nothing new.

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Branding has become a concern and a priority for Internet marketers in the past several years.
And so has personal branding. And to advise entrepreneurs and smaller businesses about these new and unique types of branding, here come a whole passel of newly-appointed gurus. Just as personal coaches and mentors have become important to any business [...]

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