Several months ago I began a series of posts about differentiating your brand. Over the next couple of months I identified several ways you could explore differentiating your business or product. Well, here’s one I missed. And a good thing, too.
Entries Tagged as 'Positioning'
Green Is Not a Differentiator Any More
December 18th, 2008 · No Comments
Tags: Branding · Positioning
Brand Categories: for measuring performance, not attracting customers.
August 23rd, 2008 · No Comments
As marketers, we have been taught to classify competitors into product or service categories. It’s a prime basis for the process called positioning. You, then, faithfully compete within your brand’s category.
Tags: Positioning
Brand positioning: find differentiating attributes
August 21st, 2008 · No Comments
He was a refreshing change from most clients in that he appreciated the need to differentiate his business from established competitors. He hadn’t heard the term “positioning” before we talked, but he was well on his way of establishing one through the preliminary work he’d done.
Tags: Positioning
Differentiating your Brand: provide leadership
May 28th, 2008 · 3 Comments
Another strategy for brand differentiation is assuming a leadership role in your market. Jack Trout and Steve Rivkin, in their book, Differentiate or Die, claim it’s THE most powerful differentiator.
Tags: Branding Strategies · Positioning
Differetiating your brand – Own a desirable attribute
April 30th, 2008 · No Comments
You can differentiate your brand by owning an attribute. Here you concentrate on a particular characteristic of your offering, whether that be a product or a service. That’s just what Volvo has done, and the attribute they own is safety.
Tags: Branding Platform · Positioning
Differentiate your brand by being first.
April 28th, 2008 · No Comments
One of the most important “ingredients” in your brand platform is a definition of how you will differentiate your brand from competitive brands. And one of the most powerful differentiators is being first in your product category or industry.
Tags: Branding Platform · Positioning
Find a branding position you can own
April 7th, 2008 · No Comments
First of all, that means a position no one else in your product category (or adjacent categories) has already occupied.
Tags: Positioning
Brand differentiation: a key plank in the branding platform
March 18th, 2008 · No Comments
In building a brand platform from which your branding strategies, decisions, elements and activities will arise; the most significant plank is probably the way you plan to differentiate your brand.
Tags: Branding Platform · Positioning
Can being customer-oriented differentiate your company?
January 7th, 2008 · No Comments
Amazon has taken customer service to an extreme only they seem to be able to commit to. So customer service can differentiate Amazon from their competitors successfully.
Tags: Branding · Branding Strategies · Positioning
Four statements that convey the essence of brand
January 3rd, 2008 · No Comments
The mission statement, the vision statement, the values statement, the positioning statement are all important to defining a brand. They should each be integrated into your brand platform to guide your brand’s development in alignment with the corporate strategic plan.
Tags: Brand Managment · Branding · Branding Platform · Branding Strategies · Corporate Identity · Mission Statement · Positioning