» Positioning http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Green Is Not a Differentiator Any More http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/ http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/#comments Fri, 19 Dec 2008 01:58:54 +0000 Martin Jelsema Ad Agebrand managementbranding strategiesBrandWeekdifferentiationgreen http://www.signaturestrategies.com/?p=345 http://www.signaturestrategies.com/branding/green-is-not-a-differentiator-any-more/feed/ 0 Brand Categories: for measuring performance, not attracting customers. http://www.signaturestrategies.com/positioning/brand-categories-for-measuring-performance-not-attracting-customers/ http://www.signaturestrategies.com/positioning/brand-categories-for-measuring-performance-not-attracting-customers/#comments Sat, 23 Aug 2008 23:20:55 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=276
  • Brand platforms should contain industry and product category vitals This plank in a brand platform has to do with...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Find a branding position you can own First of all, that means a position no one else...
    • ]]>     http://www.signaturestrategies.com/positioning/brand-categories-for-measuring-performance-not-attracting-customers/feed/ 0     Brand positioning: find differentiating attributes http://www.signaturestrategies.com/positioning/brand-positioning-find-differentiating-attributes/ http://www.signaturestrategies.com/positioning/brand-positioning-find-differentiating-attributes/#comments Thu, 21 Aug 2008 15:33:09 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=268
  • Branding for Bucks: positioning is vital Positioning is vital to a successful brand. It is the...
  • Differentiating your Brand: provide leadership Another strategy for brand differentiation is assuming a leadership role...
  • Find a branding position you can own First of all, that means a position no one else...
    • ]]>     http://www.signaturestrategies.com/positioning/brand-positioning-find-differentiating-attributes/feed/ 0     Differentiating your Brand: provide leadership http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/ http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/#comments Thu, 29 May 2008 04:58:25 +0000 Martin Jelsema Al Riesbrand differentiationbrand managementbrandingbranding platformDifferentiate or DieJack TroutpositioningSteve Rivkin http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/
  • Dissecting the 22 Immutable Laws of Branding In 1998, Al Ries and his daughter Laura produced a...
  • Differentiating your brand: heritage Last week I blogged about nostalgia and it’s power as...
  • Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/differentiating-your-brand-provide-leadership/feed/ 3     Differetiating your brand – Own a desirable attribute http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/ http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/#comments Thu, 01 May 2008 04:33:31 +0000 Martin Jelsema brand differentiationbrand managementbrand platformbrand strategiesbrandingcorporate identityDifferentiate or DiepositioningTrout http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/
  • Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...
    • ]]>     http://www.signaturestrategies.com/positioning/differetiating-your-brand-%e2%80%93-own-a-desirable-attribute/feed/ 0     Differentiate your brand by being first. http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/ http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/#comments Tue, 29 Apr 2008 04:39:00 +0000 Martin Jelsema brand differentiationbrand managementbrand platformbrand strategiesbrandingcorporate identityDifferentiate or DieTrout http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/
  • Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Brand positioning: find differentiating attributes He was a refreshing change from most clients in that...
    • ]]>     http://www.signaturestrategies.com/positioning/differentiate-your-brand-by-being-first/feed/ 0     Find a branding position you can own http://www.signaturestrategies.com/positioning/find-a-branding-position-you-can-own/ http://www.signaturestrategies.com/positioning/find-a-branding-position-you-can-own/#comments Tue, 08 Apr 2008 04:53:35 +0000 Martin Jelsema brandingbranding strategiescompetitionpositioningpositioning research http://www.signaturestrategies.com/positioning/find-a-branding-position-you-can-own/
  • Brand positioning: find differentiating attributes He was a refreshing change from most clients in that...
  • Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
    • ]]>     http://www.signaturestrategies.com/positioning/find-a-branding-position-you-can-own/feed/ 0     Brand differentiation: a key plank in the branding platform http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/ http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/#comments Wed, 19 Mar 2008 00:29:33 +0000 Martin Jelsema brand managementbrand platformbrand strategiesbrandingbranding differentiatorscorporate culturecorporate identitymission statementpositioningpositioning statementvalues statementvision statement http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/
  • Brand platform: the competitive plank As a business-to-business marketer, gathering information about competitors is relatively...
  • Brand Platform: competitive factors A major component of a brand platform is an identification...
  • Differetiating your brand – Own a desirable attribute You can differentiate your brand by owning an attribute. Here...
    • ]]>     http://www.signaturestrategies.com/positioning/brand-differentiation-a-key-plank-in-the-branding-platform/feed/ 0     Can being customer-oriented differentiate your company? http://www.signaturestrategies.com/branding_strategies/can-being-customer-oriented-differentiate-your-company/ http://www.signaturestrategies.com/branding_strategies/can-being-customer-oriented-differentiate-your-company/#comments Mon, 07 Jan 2008 22:25:09 +0000 Martin Jelsema Amazon.combrand strategiesbrandingcustomer servicedifferentiationpositioningThe New York Times http://signaturestrategies.com/branding_strategies/can-being-customer-oriented-differentiate-your-company/
  • Differentiate your brand by being first. One of the most important "ingredients" in your brand platform...
  • Branding for Bucks: mapping the customer journey There’s one last major element to the branding platform. Remember,...
  • Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/can-being-customer-oriented-differentiate-your-company/feed/ 0     Four statements that convey the essence of brand http://www.signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/ http://www.signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/#comments Fri, 04 Jan 2008 04:10:42 +0000 Martin Jelsema brand managementbrand platformbrandingbranding strategymission statementpositioning statementvalues statementvision statement http://signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/
  • Brand differentiation: a key plank in the branding platform In building a brand platform from which your branding strategies,...
  • Branding for Bucks: defining your vision, mission and values Three statements convey the essence of brand. The brand platform...
    • ]]>     http://www.signaturestrategies.com/branding_strategies/four-statements-that-convey-the-essence-of-brand/feed/ 0