Entries Tagged as 'Slogan Creation'
Yesterday I blogged about Brand Identity Manuals and cited two examples – Columbia College Chicago and BAE Systems.
Coincidentally, both of these organizations have unique approaches to taglines.
So let’s explore them with the idea that you might broaden your perspective and open new avenues of effective communication.
Tags: Slogan Creation
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Tags: Slogan Creation
I used to think that meaningless, pontificating pratitudes might really damage a brand. Not any more. What brought me to this new point of view (which is actually a position of neutrality), are the ads for Southwest Airlines.
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Tags: Slogan Creation
For a while a few advertisers were using one-word taglines, but their number seems to have decreased, probably because single words in and of themselves aren’t to meaningful or memorable with no context.
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Tags: Slogan Creation
James Chartrand defines a tagline, aka slogan or strapline, as ”…the key phrase that identifies your business by capturing the essence of three elements:
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Tags: Slogan Creation
Branding is a strategic function. Advertising is tactical. Media reps and ad specialty salespeople may claim to help you “brand” your company or product, but they’re just selling ad impressions. Big difference!
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Tags: Advertising · Brand Managment · Branding · Slogan Creation