Yesterday I blogged about Brand Identity Manuals and cited two examples � Columbia College Chicago and BAE Systems.

Coincidentally, both of these organizations have unique approaches to taglines.

So let�s explore them with the idea that you might broaden your perspective and open new avenues of effective communication.
Tags: Slogan Creation

[Read more →]

I used to think that meaningless, pontificating pratitudes might really damage a brand. Not any more. What brought me to this new point of view (which is actually a position of neutrality), are the ads for Southwest Airlines.

[Read more →]

For a while a few advertisers were using one-word taglines, but their number seems to have decreased, probably because single words in and of themselves aren’t to meaningful or memorable with no context.

[Read more →]

James Chartrand defines a tagline, aka slogan or strapline, as ”…the key phrase that identifies your business by capturing the essence of three elements:

[Read more →]

Branding is a strategic function. Advertising is tactical. Media reps and ad specialty salespeople may claim to help you “brand” your company or product, but they’re just selling ad impressions. Big difference!

[Read more →]