» Slogan Creation http://www.signaturestrategies.com Buzzworthy Branding: Helping Pros and Tyros Profit from the Power of Branding Wed, 18 Jan 2012 18:56:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Two Unique Approaches to Taglines http://www.signaturestrategies.com/slogan_creation/two-unique-approaches-to-taglines/ http://www.signaturestrategies.com/slogan_creation/two-unique-approaches-to-taglines/#comments Tue, 26 Aug 2008 21:00:54 +0000 Martin Jelsema http://www.signaturestrategies.com/?p=285 http://www.signaturestrategies.com/slogan_creation/two-unique-approaches-to-taglines/feed/ 0 A meaningless slogan won’t kill a brand http://www.signaturestrategies.com/slogan_creation/a-meaningless-slogan-won%e2%80%99t-kill-a-brand/ http://www.signaturestrategies.com/slogan_creation/a-meaningless-slogan-won%e2%80%99t-kill-a-brand/#comments Fri, 18 Apr 2008 05:00:52 +0000 Martin Jelsema brand differentiationbrandingslogansSouthwest Airlinestaglines http://www.signaturestrategies.com/slogan_creation/a-meaningless-slogan-won%e2%80%99t-kill-a-brand/
  • Just what purpose does a tagline perform for a brand? James Chartrand defines a tagline, aka slogan or strapline, as...
    • ]]>     http://www.signaturestrategies.com/slogan_creation/a-meaningless-slogan-won%e2%80%99t-kill-a-brand/feed/ 0     One-word slogans may have run their courses. http://www.signaturestrategies.com/slogan_creation/one-word-slogans-may-have-run-their-courses/ http://www.signaturestrategies.com/slogan_creation/one-word-slogans-may-have-run-their-courses/#comments Sat, 05 Apr 2008 05:30:47 +0000 Martin Jelsema Al RiesJack Troutpositioningpositioning statementssloganstaglines http://www.signaturestrategies.com/slogan_creation/one-word-slogans-may-have-run-their-courses/
  • Differentiate or Die: recommended reading As I spend some time discoursing on brand differentiation, I...
  • The troubled Sears brand: Jack Trout, co-author of Positioning, thinks those Sears sub-brands (Kenmore,...
  • Dissecting the 22 Immutable Laws of Branding In 1998, Al Ries and his daughter Laura produced a...
    • ]]>     http://www.signaturestrategies.com/slogan_creation/one-word-slogans-may-have-run-their-courses/feed/ 0     Just what purpose does a tagline perform for a brand? http://www.signaturestrategies.com/slogan_creation/just-what-purpose-does-a-tagline-perform-for-a-brand/ http://www.signaturestrategies.com/slogan_creation/just-what-purpose-does-a-tagline-perform-for-a-brand/#comments Wed, 02 Apr 2008 05:09:24 +0000 Martin Jelsema brandingCopyBloggerJames Chartrandpositioning statementssloganstaglines http://www.signaturestrategies.com/slogan_creation/just-what-purpose-does-a-tagline-perform-for-a-brand/
  • This brand name and tagline get five stars Usually I rant about this name or that tagline. But...
  • A meaningless slogan won’t kill a brand I used to think that meaningless, pontificating pratitudes might really...
  • Defining Brand Promise The brand promise turns out to be the delivery of...
    • ]]>     http://www.signaturestrategies.com/slogan_creation/just-what-purpose-does-a-tagline-perform-for-a-brand/feed/ 1     No one sells you branding. http://www.signaturestrategies.com/brand_managment/no-one-sells-you-branding/ http://www.signaturestrategies.com/brand_managment/no-one-sells-you-branding/#comments Tue, 11 Dec 2007 01:14:34 +0000 Martin Jelsema advertisingbrand managementbrandingbranding strategiesmediaslogan http://signaturestrategies.com/brand_managment/no-one-sells-you-branding/
  • Consider investors and the media when developing your brand platform Finishing up on the stakeholder groups that might affect you...
  • Brand is substance As I was beginning my career in the late 1950’s,...
    • ]]>     http://www.signaturestrategies.com/brand_managment/no-one-sells-you-branding/feed/ 0