There’s been a lot of Internet marketing gurus, including Jack Humphrey at Friday Traffic Report, that are espousing tribe-gathering.

As a traffic building and customer retention process, I absolutely endorse the concept. But it’s nothing new.

Just ask Harley Davidson owners.

In fact, if you get right down to it, isn’t that the purpose of branding, either on-line or off?

That might even develop the shortest and most accurate definition of branding ever devised: gathering a tribe.

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